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Performance marketing is a results-based advertising approach where advertisers pay only when a specific action is completed (click, lead, sale). It relies on measurable data to optimize ROI.

To start with Meta Ads, create a Business Manager account, install the Meta Pixel on your site, define your target audiences, and launch a first campaign with a test budget. Our guides walk you through each step.

The choice depends on your goals. Google Ads excels at capturing existing demand (search). Meta Ads is ideal for discovery and precise targeting. TikTok Ads performs well for reaching young audiences with engaging content.

ROAS (Return On Ad Spend) is calculated by dividing revenue generated by ad spend. A ROAS of 4 means every dollar invested generates $4 in revenue. Use attribution tools for accurate tracking.

Yes, AI is revolutionizing digital marketing. It enables automated content creation, real-time bid optimization, audience personalization, and data analysis for more informed decisions.