Pinterest Ads Guides

Pinterest users are in discovery and planning mode, making them 2x more likely to purchase. The platform excels for lifestyle, home, fashion, and DIY brands with highly visual products.

Pinterest Shopping Ads pull from your product catalog to show shoppable pins. Users can browse, save, and purchase directly. Set up requires connecting your e-commerce catalog via Pinterest Business.

Pinterest allows campaigns starting at $1/day, but recommends $5-10/day minimum to gather enough data. For catalog campaigns, plan $20-50/day to test multiple product groups effectively.

Pinterest offers interest and keyword targeting based on what users search and save. While audience sizes are smaller than Meta, intent signals are stronger for purchase-ready audiences.

Standard Pins and Video Pins drive awareness, while Shopping Pins and Collections drive conversions. Idea Pins (multi-page) work well for tutorials and inspiration content.