TikTok Ads Guides

Learn TikTok advertising strategies, creative best practices, and campaign optimization.

65 guidesPage 1 of 6Updated regularly

All guides

Showing 1-12 of 65
01

TikTok Ads for SaaS: B2B Growth on a B2C Platform

Master TikTok advertising for SaaS companies. Learn B2B targeting strategies, demo booking funnels, authority content creation, and how to make enterprise software engaging for a B2C audience.

02

TikTok Ads for Finance & Fintech: Compliant Campaigns

Navigate TikTok advertising for financial services. Learn compliance requirements, restricted content guidelines, educational content strategies, and trust-building tactics for fintech brands.

03

TikTok Ads for Education: Student Recruitment Guide

Recruit students and learners with TikTok Ads. Learn educational content that converts, student targeting strategies, application funnel optimization, and measuring enrollment impact.

04

TikTok Ads for Gaming: Mobile Install Playbook

Drive mobile game installs with TikTok Ads. Learn gameplay creative strategies, playable ad formats, retention optimization, and LTV-based bidding for gaming advertisers.

05

TikTok Ads for Beauty & Cosmetics: Viral Strategy

Create viral beauty campaigns on TikTok. Learn trending format integration, influencer collaboration, product demonstration techniques, and GRWM-style content that converts.

06

TikTok Ads for Food & Beverage: CPG Marketing

Market food and beverage products on TikTok. Learn recipe content strategies, taste-test formats, creator partnerships, and retail distribution campaign optimization.

07

TikTok Ads Rejected? How to Fix Policy Violations

Get TikTok Ads approved after rejection. Understand common policy violations, appeal processes, compliant creative guidelines, and prevention strategies for future approvals.

08

TikTok Ad Account Suspended? Recovery Guide

Recover a suspended TikTok Ads account. Learn suspension reasons, appeal processes, documentation requirements, and prevention strategies to maintain account health.

09

TikTok Ads Low CTR? 10 Ways to Improve Performance

Boost TikTok Ads CTR with proven optimization techniques. Learn hook improvements, native content creation, sound optimization, and creative testing strategies that increase engagement.

10

TikTok Pixel Not Firing? Complete Troubleshooting Guide

Debug TikTok Pixel tracking issues step by step. Fix installation errors, event misconfigurations, cross-domain tracking, and verify accurate conversion measurement.

11

TikTok Ads Not Spending? Fix Delivery Issues

Solve TikTok Ads delivery problems when campaigns aren't spending. Learn bid optimization, audience expansion, creative quality improvements, and account health checks.

12

TikTok Ads Conversion Delay: Understanding Attribution Windows

Navigate TikTok Ads conversion attribution delays. Understand reporting lags, attribution windows, view-through vs click-through measurement, and accurate ROI calculation.

Frequently asked questions about TikTok Ads Guides

Spark Ads (boosted organic content) and native UGC videos perform best. The vertical 9:16 format, 15-30 second videos with a hook in the first 3 seconds are essential.
TikTok Shop allows you to sell directly in the app. Create your product catalog, activate Live Shopping, use Video Shopping Ads, and collaborate with creators via Creator Marketplace.
Spark Ads allow you to promote organic TikTok videos (yours or creators') as advertisements. They retain engagement and appear more authentic than traditional ads.
TikTok recommends a minimum budget of $50/day per ad group to exit the learning phase. Start with $100-200/day to effectively test multiple creatives.
Create authentic UGC-style videos, use trending sounds, place the hook in the first 3 seconds, and test multiple creative angles. Native content outperforms corporate-style ads.

Explore other topics

Meta Ads Guides

Master Meta Ads with comprehensive guides on targeting, creative, optimization, and analytics.

Google Ads Guides

Complete guides to Google Ads including Search, Display, YouTube, and Performance Max.

Analytics & Reporting

Set up tracking, build dashboards, and understand your marketing performance data.

7-day free trial • No credit card required

Put this into practice with Benly

AI-powered analytics and creative tools in one platform

Get Started FreeBook a Demo

Join 500+ agencies and D2C brands using Benly