TikTok Ads for SaaS: B2B Growth on a B2C Platform 2026

The notion that TikTok is only for consumer brands and Gen Z entertainment is one of the most expensive misconceptions in SaaS marketing today. While competitors dismiss the platform, forward-thinking software companies are quietly building acquisition channels that deliver qualified leads at 40-60% lower costs than LinkedIn. The growth is undeniable: B2B software advertisers on TikTok increased 156% in 2025, with SaaS companies representing the fastest-growing segment of business advertisers on the platform.

The strategic opportunity for SaaS marketers lies in a fundamental truth: software buyers don't stop being people when they log off work. The same product manager who evaluates project management tools during business hours scrolls TikTok while commuting, cooking dinner, or unwinding at night. During these personal moments, they're actually more receptive to new ideas—they're in discovery mode rather than evaluation mode, open to content that educates and entertains without the pressure of vendor sales pitches. This guide covers everything SaaS marketers need to know about leveraging TikTok for software growth, from targeting strategies to content frameworks to conversion optimization.

Why SaaS Brands Should Consider TikTok

The traditional SaaS marketing playbook relies heavily on intent-based channels—Google Ads capturing active searchers, LinkedIn reaching professional audiences, and content marketing building organic authority. These channels work well but share a common limitation: they only reach prospects who already know they have a problem and are actively seeking solutions. TikTok opens access to a fundamentally different audience: future customers who haven't yet identified their need but are receptive to discovering solutions that could improve their work lives.

The demographic shift strongly favors SaaS on TikTok. Millennials now dominate software purchasing decisions, comprising over 60% of B2B buying committee members, and Gen Z professionals are increasingly joining these committees for technical evaluations. These generations grew up with social media and don't draw sharp lines between professional and personal content consumption. They're comfortable discovering business tools through the same platform where they find entertainment—and often prefer it because the content feels more authentic than traditional B2B marketing.

TikTok's algorithm creates unique discovery advantages for SaaS. Unlike LinkedIn where your content only reaches your network, or Google where you're limited to existing search demand, TikTok's For You Page can surface your product to millions of potential users who match your target profile but never would have searched for your category. When a marketing manager engages with productivity content, the algorithm begins serving more similar content—including your educational ads. This interest-based discovery often identifies ideal customers who haven't yet realized they need your solution.

SaaS categories succeeding on TikTok

The common thread across successful SaaS categories is products that solve problems users experience personally, not just organizationally. A project management tool helps the individual user stay organized as much as it helps the company coordinate. A design tool makes the designer's daily work more enjoyable. This personal relevance makes TikTok's casual context appropriate—you're not asking someone to think about enterprise architecture while they're relaxing; you're showing them something that could make their own work life easier.

B2B Targeting Strategies for SaaS

The most common objection to SaaS advertising on TikTok is the lack of LinkedIn-style professional targeting. You can't target by job title, company size, or industry with the same precision as LinkedIn or Google Ads. This limitation is real, but savvy SaaS marketers have developed targeting approaches that often outperform explicit professional criteria by capturing actual behavioral signals rather than self-reported profile data.

Interest-based targeting forms the foundation of SaaS audience building on TikTok. The platform offers thousands of interest categories that can be layered to approximate your ideal customer profile. For SaaS targeting, start with broad technology and business interests, then layer category-specific interests to narrow your audience. A marketing automation tool might target: Technology + Business & Finance + Digital Marketing + Advertising + Entrepreneurship. The key is maintaining audience size above 500,000 while layering enough interests to ensure relevance.

Custom audiences from your existing customer data deliver the highest quality SaaS leads because you're finding people similar to those who've already converted. Upload your customer email list to create a Custom Audience, then build a Lookalike Audience to reach similar users at scale. For SaaS with higher deal values, start with 1-2% lookalike size to maximize similarity with your best customers. Expand to 3-5% only after validating that broader lookalikes maintain acceptable quality.

SaaS targeting layer combinations

• Marketing software: Technology + Digital Marketing + Business News + Advertising + Social Media + Analytics
• Project management: Technology + Business + Productivity + Management + Entrepreneurship + Leadership
• Design tools: Technology + Design + Creative + Art + Digital Media + Photography
• Developer tools: Technology + Software Development + Programming + Gaming + Tech News + Computers
• Sales software: Business + Sales + Entrepreneurship + B2B + CRM + Networking
• HR/recruiting: Business + Human Resources + Career Development + Recruiting + Management + Leadership

Geographic targeting significantly improves SaaS audience quality on TikTok. Concentrating delivery in tech hubs—San Francisco, New York, Austin, Seattle, Boston, Denver, Los Angeles— dramatically increases the likelihood of reaching software professionals. For enterprise SaaS, targeting headquarters cities of your ideal customer profile companies creates a pseudo-ABM approach. Time-based targeting also matters: reaching professionals during evening hours (6-10 PM) and weekends delivers better engagement because users are in relaxed discovery mode rather than rushing between meetings.

Educational Content Strategies

The single biggest mistake SaaS companies make on TikTok is creating promotional content that looks like traditional advertising. TikTok users have finely tuned filters for content that feels like marketing, and they scroll past it instantly. The solution isn't to hide your product—it's to lead with genuine value through educational content that happens to showcase your capabilities. Users who learn something valuable from your content naturally develop positive associations with your brand.

The best SaaS TikTok content follows the "teach, don't pitch" philosophy. Share insights, tips, and frameworks that help your target audience succeed at their jobs, with your product appearing as the natural tool that enables these outcomes. A project management tool might share productivity frameworks; a design tool might demonstrate specific techniques; a marketing platform might break down successful campaign strategies. The product appears organically within valuable content rather than being the explicit focus.

Quick tip videos (30-60 seconds) consistently perform well for SaaS because they deliver immediate value within TikTok's attention span. Structure these with a compelling hook ("The one thing most marketers get wrong about attribution..."), rapid value delivery, and a soft call-to-action that invites further engagement. These videos work both as organic content and paid ads—test them organically first, then boost winners withSpark Ads to extend reach while maintaining authentic engagement signals.

High-performing SaaS content formats

• Quick tips: One valuable insight in 30-60 seconds, demonstrating expertise and product value
• Feature tutorials: Specific how-to content showing your product solving a real problem
• Before/after workflows: Visual comparison of inefficient vs. optimized processes using your tool
• Founder thought leadership: Industry insights and opinions that position your brand as an authority
• User success stories: Real customers sharing results in testimonial-style but native format
• Behind-the-scenes: Product development, team culture, or company operations that humanize your brand
• Myth-busting: Challenge common misconceptions in your category to establish credibility
• Day-in-the-life: Show realistic workflows in your target user's role, featuring your product naturally

Production quality matters less than authenticity on TikTok. Overly polished corporate videos often perform worse than smartphone-shot content with natural lighting and conversational delivery. Focus on value and personality rather than production polish. Your subject matter experts don't need to be professional presenters—their genuine enthusiasm and expertise resonates more than scripted perfection.

Demo and Product Showcase Formats

Product demonstrations are essential for SaaS marketing, but traditional demo formats translate poorly to TikTok. The platform's fast-paced environment and entertainment context require a fundamentally different approach than webinar-style walkthroughs or comprehensive feature tours. Successful SaaS demos on TikTok are quick, specific, and problem-focused rather than comprehensive and product-focused.

The micro-demo format works exceptionally well for SaaS on TikTok. Pick one specific problem, show the frustrating current state, then demonstrate how your product solves it in seconds. A 30-second video showing a painful spreadsheet process followed by a sleek automated workflow communicates more value than a 10-minute feature tour. These micro-demos should leave viewers thinking "I need that" rather than "I understand all the features."

Screen recording content performs surprisingly well when executed correctly. Capture quick product workflows with clear narration explaining what you're doing and why it matters. Add TikTok-native elements like text overlays, sound effects, and trending audio to make screen content feel native to the platform rather than repurposed from YouTube tutorials. Keep recordings tight—every second should advance the narrative or demonstrate value.

SaaS demo format guidelines

Face-to-camera content combined with screen demos often outperforms pure screen recordings. Having a real person introduce the problem, show the solution, and react to the results adds personality and trust that pure product footage lacks. This hybrid format works particularly well when the presenter shows genuine enthusiasm—viewers can tell when someone actually loves their product versus reading a script.

Creator Partnerships for B2B Software

Influencer marketing isn't just for consumer products—B2B creator partnerships have become one of the most effective SaaS marketing channels on TikTok. The key is finding creators who genuinely use and benefit from your product category, creating authentic content that resonates with their professional audience rather than forced promotional integrations.

The ideal SaaS creator partner has built an audience around professional expertise in your target market. For a project management tool, this might be a productivity creator who shares workflow optimization tips. For design software, a designer who teaches techniques and reviews tools. For marketing software, a marketing educator who shares growth strategies. These creators have audiences who trust their professional recommendations, making their endorsement far more valuable than follower count alone.

Spark Ads transform creator content into scalable advertising while maintaining authenticity. When a creator posts about your product organically (or through partnership), you can boost that content as a Spark Ad to extend reach beyond their existing audience. The ad maintains all organic engagement signals—likes, comments, shares—which builds social proof with new viewers who see the authentic engagement before your product mention.

SaaS creator partnership models

• Integration content: Creator shows how your product fits their workflow naturally
• Review and comparison: Honest evaluation of your product versus alternatives
• Tutorial series: Educational content using your product as the tool
• Co-created content: Joint content between your team and the creator
• Affiliate partnerships: Ongoing relationship with revenue share for conversions
• Employee advocacy: Your own team members building personal brands

Micro-influencers (10,000-100,000 followers) often deliver better results for SaaS than mega-influencers because their audiences are more engaged and trusting. A productivity creator with 50,000 highly engaged followers in your target market is typically more valuable than a general business creator with 500,000 casual followers. Focus on audience quality and relevance rather than raw reach when evaluating potential partners.

Lead Generation vs Website Conversion

SaaS companies must choose between two primary TikTok campaign objectives: Lead Generation (capturing information through Instant Forms) or Website Conversions (driving traffic to sign up pages). Each approach has distinct advantages, and many successful SaaS companies use both strategically at different funnel stages and for different products.

Lead Generation with Instant Forms reduces friction by keeping users within TikTok, typically delivering 40-50% lower cost-per-lead than website conversion campaigns. Forms can pre-populate with user information, requiring minimal effort to submit. However, these leads may have lower intent—they clicked once without visiting your site, reading about your product, or investing significant time. Lead Gen works best for content offers (guides, webinars, templates) that nurture prospects toward product interest over time.

Website Conversion campaigns drive users to your landing page or signup flow, creating natural friction that filters for higher-intent prospects. Users who leave TikTok, wait for your page to load, read your offer, and complete a form demonstrate more commitment. For self-serve SaaS products with free trials, this higher intent often translates to better trial activation and conversion rates. Website Conversion campaigns cost more per lead but typically deliver higher lifetime value per customer.

Objective selection guide for SaaS

Consider your sales motion when choosing objectives. Product-led growth (PLG) companies where users self-serve through free trials typically benefit from Website Conversion campaigns that drive quality signups. Sales-led companies where demos precede purchase may find Lead Generation more efficient for filling the top of their sales funnel. Many hybrid SaaS companies use both: Lead Gen for educational content that feeds email nurture, Website Conversion for direct product signups.

SaaS Benchmarks and CPL Expectations

Understanding realistic benchmarks helps SaaS marketers set appropriate expectations and evaluate campaign performance. However, raw cost-per-lead tells only part of the story— the more meaningful metrics are cost per qualified lead (CPQL), cost per trial, and ultimately customer acquisition cost (CAC). TikTok leads may be cheaper but require more nurturing, affecting true efficiency calculations.

SaaS cost-per-lead on TikTok typically ranges from $50-200, significantly lower than LinkedIn's $120-350+ range for comparable audiences. This 50-70% cost advantage is real but comes with important context. TikTok leads are captured during entertainment browsing rather than professional research, meaning lower immediate purchase intent. They require more nurturing before sales-readiness but can be acquired at volumes that make lower conversion rates economically attractive.

Track leads through your entire sales funnel to understand true platform efficiency. A TikTok lead costing $80 versus a LinkedIn lead at $180 seems like a clear win until you factor in conversion rates. If LinkedIn leads convert to trials at 30% and TikTok leads at 15%, your cost-per-trial is actually similar ($600 vs $533). Add in trial-to-paid conversion rates and you have the complete picture. Only closed-loop attribution reveals true CAC by channel.

SaaS benchmark ranges by campaign type

Trial-to-paid conversion rates from TikTok-acquired users typically range from 5-12%, compared to 10-18% from direct traffic or organic search. This lower conversion reflects the discovery-mode mindset of TikTok users who may not have active pain points when signing up. However, when you factor in the significantly lower acquisition cost, TikTok trials often deliver comparable or better cost-per-paying-customer economics. Strong in-product onboarding and email nurture sequences are essential for maximizing TikTok trial conversion.

Comparison with LinkedIn Ads

The inevitable question for SaaS marketers is how TikTok compares to LinkedIn, the traditional standard for B2B software advertising. Both platforms have distinct strengths, and the most successful SaaS companies use both strategically rather than choosing one exclusively. Understanding each platform's advantages helps allocate budget and creative resources effectively.

LinkedIn's core advantage is targeting precision. You can reach specific job titles (VP of Marketing, Engineering Manager) at specific company sizes (100-500 employees) in specific industries (SaaS, Fintech) with explicit professional criteria. This precision is invaluable for enterprise SaaS with narrow ideal customer profiles where reaching the wrong audience wastes budget. LinkedIn users are also in professional mode, actively thinking about work challenges and open to business solutions.

TikTok's core advantage is cost efficiency and reach scale. CPM runs 60-80% lower than LinkedIn, and the engaging video format drives higher view-through and engagement rates. TikTok excels at building brand awareness with broad professional audiences before they enter active buying cycles. The platform's discovery algorithm can also surface your product to ideal customers who never would have searched for your category or been found through LinkedIn's targeting.

Platform comparison for SaaS

The optimal SaaS strategy often combines both platforms. Use TikTok to build awareness, generate high-volume leads at lower costs, and fill the top of your funnel with prospects who might never have found you through LinkedIn. Use LinkedIn for precise targeting of enterprise buyers, high-intent demo requests, and account-based marketing. Many SaaS companies find TikTok effectively feeds their LinkedIn retargeting pools—prospects who discover you on TikTok can be retargeted on LinkedIn for conversion.

Case Studies: Successful SaaS TikTok Campaigns

Examining how successful SaaS companies have approached TikTok provides actionable insights for your own strategy. These examples span different software categories and go-to-market motions, demonstrating the range of approaches that can work for B2B software marketing on the platform.

Notion (productivity software): Notion built its TikTok presence through organic educational content showing elaborate productivity systems, workspace setups, and workflow templates. Their most successful content features power users demonstrating impressive dashboard configurations, creating aspirational content that drives both brand awareness and direct signups. Key to their success: letting enthusiastic users create content that demonstrates product depth, then amplifying winners with Spark Ads. Reported results include 40% lower CAC compared to traditional paid channels.

Canva (design software): Canva dominates SaaS TikTok with tutorial content that teaches specific design techniques while naturally showcasing their tools. Videos like "How to make this viral carousel in 60 seconds" deliver immediate value while demonstrating that Canva enables professional design without professional skills. Their organic content regularly achieves millions of views, with paid amplification driving massive trial volume. Key insight: teaching skills that users actually want to learn, with your product as the enabler.

HubSpot (marketing software): HubSpot combines marketing tips, workplace humor, and thought leadership to reach their marketing professional audience. Their content strategy blends practical advice (email marketing tips, CRM best practices) with relatable workplace content that builds brand affinity. Paid campaigns drive content downloads and tool signups with CPLs reported at 45% below LinkedIn benchmarks. Key insight: blend education with entertainment to match platform expectations while maintaining professional credibility.

Common patterns in successful SaaS TikTok strategies

• Organic-first testing: Build audience and test content organically before scaling paid
• Employee creators: Empower team members to build personal brands that lift company presence
• Value-forward content: Lead with insights and education, not product features
• Platform-native production: Adapt to TikTok style rather than repurposing corporate video
• Community engagement: Respond to comments, create response videos, participate in trends
• Multi-platform integration: Use TikTok for awareness, retarget on other channels for conversion

SaaS Lead Nurturing from TikTok

TikTok leads require different nurturing approaches than leads from intent-based channels. These prospects discovered you during entertainment browsing—they're curious rather than committed, interested rather than actively buying. Your nurture sequences must bridge the gap between casual discovery and genuine product interest without being pushy or salesy.

The immediate post-submission experience sets the tone for the entire relationship. Deliver whatever value you promised (the guide, template, or webinar access) within minutes, not hours. This first touchpoint should exceed expectations—give them more value than they anticipated. Then set clear expectations about what comes next: "Over the next week, I'll share three strategies that help teams like yours [achieve specific outcome]." This transparency builds trust and reduces unsubscribes.

Educational email sequences work better than sales-focused sequences for TikTok leads. These prospects haven't demonstrated purchase intent, so pushing demos or trials too quickly creates friction. Instead, continue the educational value that attracted them: share insights, case studies, and resources that help them succeed at their jobs. Position your product as the tool that enables the outcomes you're teaching, gradually building the connection between their goals and your solution.

SaaS nurture sequence structure for TikTok leads

• Immediate (0-5 min): Deliver promised content with bonus value, confirm receipt, set expectations
• Day 1: Expand on the topic with additional insights, case study showing results
• Day 3: Address common challenges in their role, position your approach as the solution
• Day 5: Share a success story from a similar company, introduce product connection naturally
• Day 7: Offer next step (trial, demo, or additional resource) with clear value proposition
• Day 10: Re-engage with fresh content, secondary offer for non-converters
• Day 14: Final sequence email with urgency or scarcity if appropriate

Segment TikTok leads based on engagement signals for more relevant nurturing. Leads who opened multiple emails, clicked through to blog posts, or downloaded additional resources show higher interest and warrant more direct product messaging. Leads with minimal engagement need more education before product introduction. This segmentation ensures you're meeting prospects where they are rather than applying a one-size-fits-all approach.

Creative Best Practices for SaaS TikTok Ads

SaaS creative on TikTok must balance professionalism with platform authenticity. Traditional B2B video—polished production, formal tone, feature-focused messaging—consistently underperforms content that feels native to TikTok. Users have strong filters for content that looks like advertising, and they scroll past it regardless of how relevant your product might be. Your creative must earn attention by providing value or entertainment, not just demand it through advertising conventions.

The first three seconds determine whether users watch or scroll. Open with a hook that immediately signals relevance to your target audience: a relatable pain point ("When your project plan falls apart by Tuesday..."), a counterintuitive claim ("Most marketing dashboards are actually slowing you down"), or a question that creates curiosity ("What if you could automate 80% of your reporting?"). Avoid generic openings that could apply to any software—specificity signals that this content is for them.

Founder and employee-led content consistently outperforms branded content for SaaS on TikTok. Having a real person speak directly to camera builds trust and personality that logos and graphics cannot replicate. This doesn't require professional video production—authenticity matters more than polish. Let your subject matter experts be themselves rather than trying to transform them into corporate spokespeople.

SaaS creative dos and don'ts

• Do: Open with a hook that signals relevance to your target audience
• Do: Feature real team members with genuine expertise and enthusiasm
• Do: Demonstrate product value through real use cases, not feature lists
• Do: Use TikTok-native elements: text overlays, trending sounds, vertical format
• Do: Share genuinely useful insights without gating all value behind forms
• Don't: Repurpose horizontal YouTube videos or corporate content
• Don't: Lead with your logo or company name
• Don't: Use formal business language or industry jargon
• Don't: Create videos longer than 60 seconds without compelling reason
• Don't: Over-produce with obvious stock footage, motion graphics, or voice-overs

TikTok creative best practicesapply to SaaS with additional considerations. Test multiple creative concepts simultaneously—what works is often counterintuitive, and the only way to find winners is through rapid experimentation. Plan to refresh creative every 2-4 weeks as performance naturally declines with audience saturation. Build a creative production process that enables this velocity without overwhelming your team.

Measuring SaaS TikTok Performance

SaaS companies must track metrics beyond standard TikTok reporting to understand true campaign value. Platform-reported CPL tells only the beginning of the story—what matters is how those leads progress through your funnel, convert to trials, activate within your product, and ultimately become paying customers. Building this attribution infrastructure is essential for optimizing based on business outcomes rather than advertising metrics.

Implement the TikTok Events API (server-side tracking) to pass conversion data back to the platform. Report when leads become trials, when trials activate, and when users convert to paid. This feedback loop teaches the algorithm what a valuable customer looks like for your specific business, improving targeting over time. Without this data, TikTok optimizes toward users who submit forms rather than users who become customers—a meaningful difference.

Create a unified attribution view that tracks TikTok leads alongside other channels through your complete funnel. Compare TikTok to LinkedIn, Google Ads, and organic channels on consistent metrics: cost per MQL, cost per trial, cost per paid conversion, and ultimately customer lifetime value by acquisition source. This comparison reveals true channel efficiency and informs budget allocation decisions based on business outcomes rather than platform-specific metrics.

SaaS metrics framework for TikTok

Consider longer attribution windows for SaaS TikTok campaigns. Enterprise software buying cycles can extend 6-12 months, meaning a lead captured today might not convert for half a year. Standard 7 or 28-day attribution windows miss this delayed conversion, making TikTok appear less efficient than it actually is. Build reporting that tracks cohorts over time to understand true channel contribution.

Common SaaS TikTok Mistakes to Avoid

SaaS marketers bring assumptions from other channels that actively hurt TikTok performance. What works on LinkedIn, Google Ads, or even Instagram often fails on TikTok because the platform's audience expectations are fundamentally different. Understanding these common pitfalls helps you avoid wasted spend and disappointing results.

The most damaging mistake is applying B2B creative standards to TikTok. Polished corporate videos with professional voice-overs, motion graphics, and feature lists feel out of place on a platform built for authentic creator content. Users immediately recognize and scroll past content that looks like advertising. Your SaaS video should be indistinguishable from organic content until the call-to-action appears—if it looks like a commercial, it will perform like one (poorly).

Expecting immediate, high-intent conversions is another common error. LinkedIn and Google Ads condition SaaS marketers to expect leads ready for sales conversations. TikTok leads are earlier in their journey—they're curious rather than committed, often discovering a problem they hadn't fully articulated. Pushing these leads directly to aggressive sales outreach produces poor results. Build proper nurture sequences that educate and develop interest before introducing sales conversations.

Critical SaaS mistakes to avoid

• Corporate creative: Polished B2B video that looks and sounds like traditional advertising
• Immediate sales push: Treating TikTok leads like LinkedIn leads in sales sequences
• Feature-focused messaging: Leading with product capabilities instead of user outcomes
• Neglecting organic: Running only paid without building organic presence for testing
• Wrong success metrics: Optimizing for CPL without tracking through-funnel conversion
• Inconsistent presence: Sporadic campaigns rather than sustained content development
• Ignoring creative refresh: Running the same ads until performance dies completely
• Horizontal video: Repurposing landscape content instead of creating vertical-first

Finally, many SaaS companies abandon TikTok too quickly when initial results don't match LinkedIn benchmarks. Building an effective SaaS presence requires sustained investment in content development, audience building, and optimization learning. Allow at least 90 days to evaluate true potential, and track metrics through your complete sales cycle rather than judging based on immediate lead costs. The SaaS companies succeeding on TikTok committed to the long game.

Building Your SaaS TikTok Strategy

Implementing TikTok marketing for SaaS requires a phased approach that builds organic presence, tests content approaches, and scales winning strategies with paid amplification. Rushing into paid campaigns without this foundation leads to wasted budget and misleading data about the platform's true potential for your software.

Start with organic content to understand what resonates with your target audience. Post consistently for 30-60 days, testing different content themes, formats, and presenters. Track which videos earn the highest completion rates and engagement from professional audiences—these signals indicate content approaches worth amplifying. This organic testing phase provides invaluable data about content direction while building initial audience and credibility.

Launch paid campaigns with Spark Ads that amplify your best-performing organic content. This approach combines proven content with paid reach, extending the social proof (likes, comments, shares) your organic content earned to new audiences. Spark Ads typically outperform traditional In-Feed ads for SaaS because they maintain authentic engagement signals that build trust with professional audiences skeptical of advertising.

90-day SaaS TikTok launch plan

• Days 1-30: Establish organic presence with 3-5 weekly posts, test content themes and formats
• Days 31-45: Analyze organic performance, identify top-performing content types and hooks
• Days 46-60: Launch Spark Ads campaigns amplifying proven organic content with targeted audiences
• Days 61-75: Test lead generation and website conversion campaigns with optimized creative
• Days 76-90: Evaluate full-funnel metrics, optimize based on trial and customer data
• Ongoing: Scale winning campaigns, continue organic development, refresh creative regularly

Scale budget based on cost per qualified lead and customer acquisition cost, not raw lead volume or CPL. As you gather conversion data, calculate which campaigns, audiences, and creative approaches deliver users who actually become paying customers. Shift budget toward proven performers while continuing to test new approaches. This discipline ensures you're optimizing for business outcomes that actually matter to your SaaS growth.

Ready to turn TikTok into a predictable SaaS acquisition channel? Benly helps software companies identify winning creative approaches, optimize lead quality through full-funnel tracking, and scale campaigns that deliver qualified trials—not just form submissions. Stop paying for leads that never activate and start building sustainable SaaS growth from TikTok's massive professional audience.