X (Twitter) Ads Guides

Learn X (Twitter) advertising strategies, promoted tweets, and real-time marketing tactics.

3 guidesUpdated regularly

All guides

01

X (Twitter) Ads Beginner's Guide: How to Advertise in 2026

Learn X (Twitter) advertising from scratch. This complete guide covers campaign setup, ad formats, targeting options, bidding strategies, and real-time marketing tactics.

02

X (Twitter) Pixel & Conversion Tracking: Setup Guide 2026

Master X Pixel installation and conversion tracking. Learn setup methods, event configuration, attribution windows, and troubleshooting for accurate campaign measurement.

03

X (Twitter) Ad Formats & Specs: Complete 2026 Guide

Master all X ad formats including Promoted Tweets, Video Ads, Carousel Ads, and Trend Takeovers. Get exact specifications, best practices, and creative guidelines.

Frequently asked questions about X (Twitter) Ads Guides

X excels at real-time marketing during events, trends, and conversations. It's ideal for news, entertainment, sports, and B2B tech brands. The platform offers strong keyword and conversation targeting.
Promoted Tweets are regular tweets you pay to show to a broader audience. They appear in timelines, search results, and profiles. Include images/video for 10x higher engagement than text-only.
The X Pixel (formerly Twitter Pixel) tracks website actions like purchases and sign-ups. Install via tag manager, create conversion events, and use data to optimize campaigns and build retargeting audiences.
X has no minimum budget, but recommends $30-50/day to gather enough data for optimization. Bidding can be automatic or manual. Start with automatic bidding to learn benchmark CPCs.
X offers Promoted Tweets (image, video, carousel), Follower Ads, Trend Takeovers, and Timeline Takeovers. For conversions, use Website Cards or App Cards with clear CTAs.

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