Snapchat Ads Guides

Brands targeting Gen Z and younger Millennials (13-34 years old). Snapchat reaches 75% of Gen Z in many countries. Best for CPG, entertainment, fashion, and mobile-first brands.

AR Lens Ads let users interact with branded augmented reality experiences - try on products, play games, or transform their environment. Average engagement time is 15-30 seconds.

Snapchat requires $5/day minimum per ad set. For meaningful results, plan $20-50/day to test creative variations. AR Lens campaigns require higher budgets ($10,000+ for custom lenses).

Story Ads appear between friends' Stories and Discover content. They're full-screen vertical videos (3-180 seconds) that feel native to the platform. Include sound-on creative for best results.

Snapchat offers demographics, interests, behaviors, Snap Lifestyle Categories, custom audiences (email/phone lists), and lookalikes. Location targeting includes real-time location for local campaigns.