LinkedIn Ads Guides

Master LinkedIn advertising for B2B lead generation, ABM strategies, and professional targeting.

15 guidesPage 1 of 2Updated regularly

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Showing 1-12 of 15
01

LinkedIn Ads Guide: How to Create Your First Campaign

Master LinkedIn advertising with this comprehensive beginner guide. Learn Campaign Manager setup, ad formats, B2B targeting, budget optimization, and campaign objectives for professional audiences.

02

LinkedIn Ad Formats: Complete Guide to All 10+ Types

Master all LinkedIn ad formats including Sponsored Content, Message Ads, Dynamic Ads, and Lead Gen Forms. Learn specifications, best practices, and when to use each format.

03

LinkedIn Ads Cost: CPC, CPM & Budget Benchmarks 2026

Understand LinkedIn Ads pricing in 2026. Learn average CPC, CPM, and CPL benchmarks by industry, bidding strategies, and how to optimize your LinkedIn advertising budget.

04

LinkedIn Ads Targeting: Job Title, Industry & More

Master LinkedIn's powerful B2B targeting options. Learn job title targeting, company size, industry, skills, and interest targeting to reach your ideal professional audience.

05

LinkedIn Matched Audiences: Retargeting Guide 2026

Master LinkedIn Matched Audiences for powerful B2B retargeting. Learn website retargeting, contact targeting, account-based marketing lists, and lookalike audience creation.

06

LinkedIn ABM Strategy: Account-Based Marketing Guide for 2026

Build a winning LinkedIn ABM strategy. Learn account list creation, multi-stakeholder targeting, personalized content, and measurement frameworks for account-based marketing success.

07

LinkedIn Lead Gen Forms: Setup & Best Practices

Master LinkedIn Lead Gen Forms to capture high-quality B2B leads. Learn form setup, field optimization, CRM integration, and best practices for maximizing lead quality and volume.

08

LinkedIn Ads for B2B Lead Generation: Complete Guide 2026

Master B2B lead generation on LinkedIn. Learn targeting strategies, content offers, lead nurturing sequences, and optimization tactics to generate qualified leads at scale.

09

LinkedIn Insight Tag: Setup & Conversion Tracking Guide 2026

Master LinkedIn Insight Tag installation and conversion tracking. Learn setup methods, event configuration, audience building, and troubleshooting for accurate LinkedIn Ads measurement.

10

LinkedIn Video Ads: Specs, Best Practices & Examples 2026

Master LinkedIn video advertising with specifications, creative best practices, and real examples. Learn optimal video length, hooks, and B2B storytelling that drives engagement.

11

LinkedIn Sponsored Content: Types & Best Practices 2026

Master LinkedIn Sponsored Content including single image, video, carousel, and document ads. Learn creative best practices, targeting strategies, and optimization techniques.

12

LinkedIn Message Ads vs Conversation Ads: Which Works Better in 2026

Compare LinkedIn Message Ads and Conversation Ads. Learn when to use each format, setup best practices, personalization tips, and performance benchmarks for B2B messaging campaigns.

Frequently asked questions about LinkedIn Ads Guides

LinkedIn offers unmatched B2B targeting by job title, company, industry, seniority, and skills. While CPCs are higher ($5-15), the lead quality for B2B campaigns typically justifies the cost.
LinkedIn requires a minimum daily budget of $10/day. For meaningful results, plan $50-100/day to gather enough data for optimization, especially for Lead Gen Forms.
Lead Gen Forms pre-fill user profile data, reducing friction. Users submit their info without leaving LinkedIn, resulting in 2-3x higher conversion rates vs landing pages.
Sponsored Content (single image or carousel) performs best for awareness. For lead generation, use Lead Gen Forms with Sponsored Content. Message Ads work for high-value offers.
Use job seniority (Director, VP, C-Suite), job function, and company size filters. Combine with Account-Based Marketing (ABM) by uploading target company lists as Matched Audiences.

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