Reddit Ads Guides

Reddit's 50M+ daily active users are highly engaged in niche communities. Subreddit targeting lets you reach specific interest groups. Reddit users research before buying, making them valuable for B2B and high-consideration purchases.

Target specific subreddits (communities) relevant to your product. You can also target interest categories or use Reddit's conversation targeting to reach users discussing specific topics across multiple subreddits.

Reddit requires $5/day minimum per campaign. Start with $25-50/day to test multiple subreddits. Reddit CPCs are typically lower than LinkedIn but require authentic, community-appropriate creative.

Reddit users value authenticity. Avoid salesy language, provide genuine value, and be transparent. Native-feeling content that contributes to conversations performs best. Consider AMAs and community engagement.

Yes, Reddit has active B2B communities in SaaS, tech, marketing, and professional services. Targeting subreddits like r/sysadmin, r/marketing, or industry-specific communities can reach decision-makers.