TL;DR: AgencyAnalytics is a solid reporting platform for agencies creating white-label dashboards. But reporting alone doesn't help you improve results. Benly combines agency reporting with a 50M+ ad database and AI creative generation—so you can show clients what happened AND demonstrate how you'll improve it. Choose AgencyAnalytics if you only need dashboards. Choose Benly if you need reporting connected to competitive intelligence and creative production.
Why Agencies Look for AgencyAnalytics Alternatives
AgencyAnalytics solved a real problem: agencies drowning in manual reporting. Instead of exporting data from five platforms into spreadsheets every month, AgencyAnalytics pulls everything into branded dashboards automatically. The 80+ integrations, white-label customization, and automated scheduling genuinely save hours weekly.
But as agencies grow, limitations become apparent:
- Reports without insights: AgencyAnalytics shows what happened but doesn't explain why or recommend what to do next. Clients get data but still ask "what does this mean?"
- No competitive context: You report on your client's performance but can't show what competitors are doing. No ad spy, no market intelligence, no creative trends.
- Gap between reporting and action: After showing clients results, you need separate tools to research competitors, find winning ads, and create new creatives.
- Per-user pricing adds up: At $12-18/user/month, a 10-person agency pays $120-180/month for reporting alone—before ad spy, creative tools, or advanced analytics.
- Reporting-only doesn't differentiate: Every agency can create dashboards. Agencies that show competitive insights and proactive recommendations stand out.
These gaps don't make AgencyAnalytics bad at reporting—it's excellent for that purpose. But agencies wanting to provide more strategic value find themselves stitching together multiple tools that don't share data.
Benly as an AgencyAnalytics Alternative
Benly takes a different approach: integrated agency intelligence from competitive research through creative production to client reporting. Instead of stopping at dashboards, Benly connects what competitors are doing, AI-powered creative generation, and performance reporting in one platform.
The practical difference: during client meetings, show not just what happened but what competitors are running, which creative patterns are working in their industry, and AI-generated concepts for next month's campaigns—all from the same platform that produces their reports.
At-a-glance comparison
| Capability | AgencyAnalytics | Benly |
|---|---|---|
| White-label dashboards | Excellent customization | Full white-label with AI insights |
| Data integrations | 80+ sources | Core ad platforms with deep analytics |
| Automated reporting | Scheduled delivery | Scheduled + AI-powered explanations |
| Ad spy database | Not available | 50M+ ads across all platforms |
| AI creative generation | Not available | 100+ on-brand variations per brief |
| Competitive intelligence | Not available | Track competitor ads and strategies |
| Pricing model | $12-18/user/month | $99/month (flat, all features) |
Feature Comparison
Reporting and dashboards
AgencyAnalytics specializes in customizable dashboards. Choose from templates or build custom views. Drag-and-drop widgets, custom metrics, comparison periods—the reporting builder is mature and flexible. White-labeling includes custom domains, logos, colors, and branded PDF exports.
Benly provides agency dashboards with AI enhancement. Beyond showing metrics, Benly explains changes: "CPA increased 23% because competitor X launched aggressive campaigns in your client's top keywords." Reports include competitive context that AgencyAnalytics cannot provide because it lacks market intelligence.
Bottom line: AgencyAnalytics offers more dashboard customization options. Benly adds AI-powered explanations and competitive context that make reports more valuable.
Competitive intelligence
AgencyAnalytics does not include competitive intelligence. You report on your client's performance in isolation—no visibility into what competitors are running, which creative approaches work in the market, or emerging trends.
Benly maintains 50M+ ads updated daily across Meta, TikTok, Google, and YouTube. For each client, track specific competitors. Show clients exactly what rivals are running, identify winning creative patterns, and demonstrate market awareness that pure reporting tools cannot provide.
Bottom line: Choose AgencyAnalytics if you only need to report your own performance. Choose Benly if competitive intelligence adds value to client relationships.
Creative generation
AgencyAnalytics does not include creative tools. After presenting reports, you need separate platforms like Canva, Figma, or AdCreative.ai to produce new creatives. Report insights don't automatically inform creative production.
Benly includes AI creative generation producing 100+ on-brand variations from any brief. The integration matters: see a winning competitor ad in your research, generate your client's version immediately. Performance insights directly inform creative recommendations with "based on what's working" AI suggestions.
Bottom line: Choose AgencyAnalytics if you have separate creative production workflows. Choose Benly if you want reporting insights connected to creative generation.
Integrations and data sources
AgencyAnalytics offers 80+ integrations spanning advertising, SEO, social, email, call tracking, and more. For agencies managing diverse services (PPC + SEO + email + social), this breadth is valuable. The platform excels at consolidating data from many sources.
Benly focuses on core advertising platforms—Meta, TikTok, Google, YouTube—with deeper integration. Creative-level analytics, ad copy performance, visual pattern analysis. Fewer sources, but more actionable depth for paid media agencies.
Bottom line: Choose AgencyAnalytics for broad service offerings. Choose Benly for deeper paid media intelligence.
Client collaboration
AgencyAnalytics includes client user seats at no additional cost. Clients log in to view real-time dashboards, add comments, and stay updated between formal reports. The client experience is polished and branded.
Benly provides client access with richer content. Beyond dashboard viewing, clients can see competitive reports, review AI-generated creative concepts, and provide feedback on proposed campaigns. Client meetings become more strategic with shared context.
Bottom line: Both handle client collaboration. Benly provides more strategic content to share beyond performance metrics.
Pricing Comparison
AgencyAnalytics pricing
| Plan | Price | Includes |
|---|---|---|
| Freelancer | $12/user/month | 5 client campaigns, basic features |
| Agency | $18/user/month | Unlimited campaigns, full white-label |
| Enterprise | Custom | Advanced features, dedicated support |
Benly pricing
| Plan | Price | Includes |
|---|---|---|
| Starter | $99/month | Full platform: reporting, 50M+ ads, AI generation |
| Growth | $249/month | Additional clients, team features, priority support |
| Scale | $499/month | Unlimited clients, white-label, dedicated CSM |
Total cost comparison
A 5-person agency using AgencyAnalytics pays $60-90/month for reporting. But they also need:
| Tool | With AgencyAnalytics | With Benly |
|---|---|---|
| Reporting dashboards | $90/month (5 users) | Included |
| Ad spy database | $49-99/month (Minea, AdSpy) | Included |
| AI creative generation | $29-149/month (AdCreative.ai) | Included |
| Competitive analysis | $99-199/month (SpyFu, SEMrush) | Included |
| Total | $267-537/month | $99/month |
Agencies currently using AgencyAnalytics plus other tools typically save $150-400/month by consolidating to Benly. The integration also reduces time switching between platforms and manually connecting insights.
Who Should Stay with AgencyAnalytics
AgencyAnalytics remains the right choice for specific scenarios:
- Full-service agencies managing SEO, email, social, and PPC who need 80+ integrations in one dashboard
- Report-focused workflows where the primary deliverable is polished dashboards rather than strategic recommendations
- Budget-conscious small agencies who only need basic reporting at $12/user/month
- Agencies with established tool stacks happy with separate competitive and creative solutions
- Clients who only want data rather than strategic insights and recommendations
Ideal AgencyAnalytics customer: A full-service agency managing diverse channels (PPC + SEO + social + email) who primarily needs consolidated dashboards for client reporting and has separate tools for competitive research and creative production.
Who Should Switch to Benly
Benly makes more sense when your agency model demands more than reporting:
- Paid media agencies who need deep creative intelligence and performance analytics
- Strategic partners who want to show clients competitive insights, not just their own metrics
- Performance-focused agencies where creative recommendations drive client results
- Agencies producing creatives who want generation connected to performance insights
- Teams consolidating tools tired of paying for 4-5 separate subscriptions
- Agencies differentiating on strategy rather than just execution and reporting
Ideal Benly customer: A paid media agency that wants to show clients what competitors are doing, recommend data-backed creative strategies, produce high-performing ads with AI, and report results—all from one platform that connects insights to action.
Switching from AgencyAnalytics
What transfers
- Client structure: Replicate your client organization in Benly
- Report templates: Rebuild key reports using Benly's templates with AI enhancements
- Historical data: Export historical data for reference during transition
What needs reconfiguration
- Ad account connections: Connect Meta, TikTok, Google accounts to Benly
- White-label settings: Configure branding, custom domains, logos
- Competitor tracking: Set up competitive monitoring for each client (new capability)
- Team access: Configure user permissions and client assignments
Migration timeline
Benly offers migration support for agencies switching from AgencyAnalytics:
- Day 1-3: Connect ad accounts, set up client structure, configure white-label
- Day 3-7: Build core report templates, set up automated scheduling
- Day 7-14: Add competitor tracking per client, explore creative intelligence
- Day 14+: Begin using AI generation for client creative production
- Run parallel for one reporting cycle to ensure continuity
- Dedicated onboarding support included for Growth and Scale plans
What Agencies Say About Switching
Switched from AgencyAnalytics
"AgencyAnalytics made great dashboards, but clients kept asking 'what should we do?' Switching to Benly, we now show competitive context and AI-recommended creatives in every client meeting. Our retention rate increased 35% because we're seen as strategic partners, not just report generators."— Founder, 15-Person Performance Agency
"We were paying $180/month for AgencyAnalytics plus $250/month for ad spy and creative tools. Benly at $249/month consolidates everything and actually does more. The AI insights in reports save 5+ hours weekly on analysis."— Operations Director, E-commerce Agency
Results after switching
- Performance agency increased client retention 35% with strategic reporting
- E-commerce agency reduced tool costs from $430/month to $249/month
- Boutique agency won 3 new clients by showing competitive intelligence in pitches
- Creative agency cut creative production time 60% with AI generation from performance data
Getting Started
Ready to explore Benly as an AgencyAnalytics alternative? Start with a 7-day free trial:
- Full agency reporting with white-label options
- Access to 50M+ ad database for competitive intelligence
- AI creative generation included
- AI-powered report insights and recommendations
- No credit card required
The best way to evaluate: run Benly alongside AgencyAnalytics for one client. Compare the dashboards, try adding competitive context to a report, generate AI creatives based on top performers. Most agencies see the strategic value immediately—and clients notice the difference in their next meeting.
