TL;DR: Whatagraph is a premium agency reporting tool with excellent data visualization—but at $199-699/month, it's expensive for reporting-only functionality. Benly offers AI-powered analytics, a 50M+ ad database, and creative generation at $99/month. Choose Whatagraph if you need advanced white-label reporting. Choose Benly if you need reporting integrated with creative intelligence.
Why Teams Look for Whatagraph Alternatives
Whatagraph built a strong reputation among agencies for beautiful, client-ready reports. The visual design, data blending capabilities, and automated reporting made it a go-to for agencies managing multiple client accounts. For pure reporting, Whatagraph works well.
But as teams evaluate their marketing stack, friction points emerge:
- Premium pricing for reporting only: Whatagraph starts at $199/month and scales to $699/month—significant investment for a tool that only does reporting and dashboards.
- No competitive intelligence: Whatagraph shows your data beautifully but offers no insight into what competitors are doing or what's working in your industry.
- No creative capabilities: Reports tell you what happened but don't help you create better ads. The gap between analysis and production remains unfilled.
- Separate tools still needed: Teams using Whatagraph still need ad spy tools, creative generation tools, and competitor analysis—adding to total costs.
- Limited AI features: While competitors add AI-powered insights and recommendations, Whatagraph focuses on traditional data visualization.
These limitations don't make Whatagraph bad at what it does. But teams paying premium prices often find themselves still needing additional tools for a complete marketing workflow.
Benly as a Whatagraph Alternative
Benly takes a different approach: integrated marketing intelligence from competitive research through production. Instead of stopping at reporting, Benly connects analytics, ad discovery, and AI generation in one platform sharing the same data layer.
The practical difference: analyze your campaign performance, discover winning ads in your industry (50M+ database), generate on-brand variations with AI, and track results—without managing multiple expensive subscriptions.
At-a-glance comparison
| Capability | Whatagraph | Benly |
|---|---|---|
| Marketing dashboards | Excellent visual design | AI-powered analytics |
| White-label reports | All plans | Scale plan ($499/month) |
| Searchable ad database | Not available | 50M+ ads with AI search |
| AI creative generation | Not available | 100+ on-brand variations per brief |
| Competitor intelligence | Not available | Cross-platform competitive analysis |
| Data connectors | 40+ integrations | Core ad platforms (deep integration) |
| Starting price | $199/month | $99/month (all features included) |
Feature Comparison
Reporting and dashboards
Whatagraph excels at data visualization. Beautiful templates, drag-and-drop builders, and polished client-facing reports set it apart. Data blending lets you combine sources for comprehensive views. The visual polish is genuinely impressive.
Benly approaches analytics differently—AI-powered insights rather than just visualization. Ask questions in natural language ("why is CPA up this week?") and get actionable answers. Less focus on pretty reports, more focus on understanding what's actually happening.
Bottom line: Choose Whatagraph if beautiful client reports are your priority. Choose Benly if you want insights that drive action, not just attractive dashboards.
Competitive intelligence
Whatagraph focuses entirely on your own data. It's excellent at showing what happened in your accounts but offers zero visibility into competitors, industry trends, or what's working for others.
Benly includes a 50M+ ad database updated daily across Meta, TikTok, Google, and YouTube. Search by brand, category, or creative type to understand competitor strategies. Identify winning patterns before investing your budget.
Bottom line: Choose Whatagraph if you only need to report on your own data. Choose Benly if competitive intelligence informs your strategy.
Creative production
Whatagraph is purely analytical—it tells you how ads performed but doesn't help create new ones. After analyzing reports, you open separate tools for creative production.
Benly includes AI creative generation producing 100+ on-brand variations. More importantly: generate directly from competitor insights. See what's working, create your version immediately. Analysis connects to production in one click.
Bottom line: Choose Whatagraph if reporting and production are separate workflows. Choose Benly if you want insights that directly inform creative production.
Agency features
Whatagraph was built for agencies. White-label reports, multi-client management, automated scheduling, and client access portals are core capabilities. It's genuinely excellent for agencies prioritizing client deliverables.
Benly provides agency features on Growth and Scale plans—multi-account management, team collaboration, and white-label options. While not as report-centric as Whatagraph, the broader capability set (ad spy, AI generation) often matters more for full-service agencies.
Bottom line: Choose Whatagraph if your agency differentiates on reporting quality. Choose Benly if your agency needs competitive intelligence and creative capabilities.
Pricing Comparison
Whatagraph pricing
| Plan | Price | Includes |
|---|---|---|
| Professional | $199/month | 5 sources, basic features |
| Premium | $299/month | 15 sources, data blending |
| Custom | $699+/month | Unlimited sources, advanced features |
Benly pricing
| Plan | Price | Includes |
|---|---|---|
| Starter | $99/month | Full platform: 50M+ ads, AI generation, analytics |
| Growth | $249/month | Additional ad accounts, team features, priority support |
| Scale | $499/month | Unlimited accounts, white-label, dedicated CSM |
Total cost comparison
Whatagraph at $199/month provides premium reporting. But teams often also pay for:
| Tool | With Whatagraph | With Benly |
|---|---|---|
| Reporting & dashboards | $199-699/month (Whatagraph) | Included |
| Ad spy database | $49-99/month (Minea, BigSpy) | Included |
| AI creative generation | $29-149/month (AdCreative.ai) | Included |
| Competitor analysis | $99-199/month (various tools) | Included |
| Total | $376-1,146/month | $99/month |
Teams using Whatagraph + other tools typically pay 4-10x more than Benly users while getting a fragmented experience across multiple platforms.
Who Should Stay with Whatagraph
Whatagraph remains the right choice for specific scenarios:
- Report-centric agencies where beautiful client deliverables are the primary value proposition
- Enterprise teams requiring 40+ data connectors across diverse marketing channels
- Non-advertising focused teams who need to report on SEO, email, social, and other channels beyond paid ads
- Budget-flexible organizations happy paying premium prices for polished reporting
Ideal Whatagraph customer: A mid-market agency whose primary deliverable is beautiful weekly/monthly reports for clients, with less focus on creative production or competitive intelligence.
Who Should Switch to Benly
Benly makes more sense when your workflow extends beyond reporting:
- Performance agencies who need to combine analytics with competitive research and creative production
- Cost-conscious teams who can't justify $199-699/month for reporting alone
- Creative-focused agencies who need inspiration and production integrated with analytics
- Paid ads specialists who primarily work with Meta, TikTok, and Google advertising
- Teams consolidating stacks who want to reduce tool sprawl and subscription costs
Ideal Benly customer: A performance marketing team managing paid advertising who needs to understand what competitors are doing, produce winning creatives, and track results—all without managing multiple expensive subscriptions.
Switching from Whatagraph
What transfers
- Ad account connections: Reconnect Meta, TikTok, Google in Benly
- Historical insights: Platform data remains accessible through direct account connections
- Team members: Invite your team to Benly with appropriate access levels
What needs reconfiguration
- Dashboard setup: Benly's AI-powered approach differs from Whatagraph's visual builder
- Client access: Set up new client portals if using white-label features
- Automated reports: Recreate scheduling in Benly's system
What you gain
- Ad intelligence: 50M+ searchable ads you didn't have before
- AI generation: Create ad variations directly from the platform
- Natural language queries: Ask questions instead of building reports
- Lower costs: $99/month vs. $199-699/month
Migration support
Benly offers migration support for teams switching from Whatagraph:
- Onboarding call to connect accounts and set up workflows
- Team training on AI-powered analytics approach
- Typically complete in 1-2 hours
- Run parallel for a week if you want to validate before canceling Whatagraph
What Customers Say About Switching
Switched from Whatagraph
"We loved Whatagraph's reports but couldn't justify $299/month for reporting when we still needed separate tools for competitor research. Benly gives us everything for a third of the price."— Agency Owner, Paid Media Agency
"The ad spy database alone would have cost us extra with Whatagraph. Getting that plus AI creative generation plus analytics for $99/month was an obvious decision."— Marketing Director, E-commerce Brand
Results after switching
- Agency reduced marketing tool costs from $500/month to $99/month
- E-commerce team gained competitive insights they never had with Whatagraph
- Performance agency consolidated 4 subscriptions into one platform
Getting Started
Ready to explore Benly as a Whatagraph alternative? Start with a 7-day free trial:
- Full access to 50M+ ad database
- AI creative generation included
- Analytics connection available
- No credit card required
The best way to evaluate: run your actual workflow through both. Connect the same accounts, analyze the same campaigns, try discovering competitor ads. Most teams find the capability difference and cost savings immediately apparent.
