9 Best Client Reporting Tools for Agencies in 2026
Compare the best client reporting tools for agencies in 2026. Automate reports with AgencyAnalytics, Benly, Whatagraph, and other platforms built for agency workflows.
Try AI-powered marketingKey Takeaways
- AgencyAnalytics leads (#1) as the most complete agency reporting solution with 80+ integrations and affordable per-user pricing.
- Benly (#2) elevates agency value with AI-generated insights that explain performance, not just display data.
- White-labeling is essential - reports should reinforce your agency brand, not the tool vendor.
- Automation should save 2-5+ hours per client monthly, paying for the tool cost quickly.
- Match pricing model (per-user, per-client, flat fee) to your agency structure for best economics.
Client reporting is the unsung hero of agency operations - it takes hours of valuable time but directly impacts client retention and satisfaction. The best client reporting tools in 2026 automate the grunt work while making your agency look more professional.
Agencies spend 5-10+ hours weekly per client on reporting without the right tools. Modern client reporting platforms automate data collection, report generation, and delivery while providing white-labeled dashboards that reinforce your brand. Whether you manage 5 clients or 500, the right tool scales with you. This guide covers the 9 best client reporting tools specifically designed for agency workflows.
Our methodology: We evaluated 15+ client reporting tools based on agency-specific features (white-labeling, client portals, multi-client management), automation capabilities, integration coverage, report customization, and pricing per client. Each tool was tested with actual agency workflows.
Quick Comparison
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| # | Tool | Best For | Price | Rating |
|---|---|---|---|---|
| 1 | AgencyAnalytics | Best Overall | $12/user | |
| 2 |  Benly | AI-Powered Reports | $99/mo | |
| 3 | Whatagraph | Visual Reports | $199/mo | 4.3 |
| 4 | Swydo | Budget-Friendly | $39/mo | 4.2 |
| 5 | DashThis | Simple Reports | $45/mo | 4.3 |
| 6 | ReportGarden | SEO + PPC | $89/mo | 4.1 |
| 7 | Databox | Goal Tracking | $72/mo | 4.3 |
| 8 | Klipfolio | Custom Dashboards | $90/mo | 4.2 |
| 9 | Looker Studio | Free Option | Free | 4.3 |
Detailed Reviews
AgencyAnalytics
Best Overall for Agencies
$12-18/user/mo
AgencyAnalytics is the leading client reporting platform purpose-built for marketing agencies. With 80+ integrations, white-label client portals, and per-user pricing that scales affordably, it is the most complete solution for agency reporting needs. The platform also includes SEO tools, making it a strong all-in-one option.
Key Features
- 80+ marketing integrations
- White-label client dashboards and reports
- Automated report scheduling
- SEO rank tracking included
- Client user access management
- Bulk report generation
Benly
Our PickBest for AI-Powered Reports
$99/mo
Benly transforms agency client reporting with AI-generated insights and summaries. Instead of sending raw data, Benly reports include AI-written analysis explaining performance, highlighting wins, and suggesting next steps. This elevates agency value and reduces time explaining metrics on calls.
Key Features
- AI-generated report insights
- Performance explanation summaries
- Automated anomaly highlighting
- Cross-platform unified reports
- White-label capabilities
- Natural language follow-up queries
Whatagraph
Best for Visual Reports
$199-699/mo
Whatagraph creates the most visually impressive client reports in the market. Their design-focused templates make agencies look polished and professional, which matters for client retention. Strong white-labeling and automation round out the agency-focused feature set.
Key Features
- Stunning visual report templates
- 40+ marketing integrations
- Automated scheduling and delivery
- White-label customization
- Client management portal
- Cross-channel data blending
Swydo
Best Budget-Friendly Option
$39-249/mo
Swydo provides solid agency reporting features at the most accessible price point. The platform covers the essentials - integrations, automation, white-labeling - without the premium pricing of larger competitors. Ideal for smaller agencies or those getting started with automated reporting.
Key Features
- 30+ marketing integrations
- Automated report scheduling
- White-label options
- Client management features
- KPI tracking
- PDF and online reports
DashThis
Best for Simple Reports
$45-229/mo
DashThis focuses on making client reporting simple and painless. Pre-built templates get reports running in minutes, and unlimited users means your whole team can access without per-seat costs. Automation handles delivery so you can focus on strategy.
Key Features
- 34+ marketing integrations
- Pre-built report templates
- Automated scheduling
- White-label branding
- Unlimited users
- PDF and web delivery
ReportGarden
Best for SEO + PPC
$89-249/mo
ReportGarden specializes in combined SEO and PPC reporting, valuable for full-service agencies. The platform includes rank tracking, backlink analysis, and PPC metrics in unified reports. Proposal and invoice tools add to the agency-focused feature set.
Key Features
- SEO and PPC integrations
- Rank tracking included
- Automated report generation
- White-label reporting
- Proposal and invoice tools
- Client portal access
Databox
Best for Goal Tracking
$72-231/mo
Databox combines client reporting with strong goal tracking capabilities. The platform excels at showing clients progress against targets, making it valuable for agencies focused on performance accountability. Client portals and automated updates keep stakeholders informed.
Key Features
- 100+ native integrations
- Goal tracking and scorecards
- Client portal access
- Automated report delivery
- Custom alerts
- Mobile apps
Klipfolio
Best for Custom Dashboards
$90-225/mo
Klipfolio offers maximum flexibility for agencies with specific client dashboard requirements. The powerful formula engine and customization options let you build exactly what clients need, though it requires more effort. White-label embedding allows seamless integration.
Key Features
- 100+ data connectors
- Powerful formula engine
- Highly customizable
- White-label embedding
- Client sharing options
- API access
Looker Studio
Best Free Option
Free
Looker Studio provides capable client reporting at no cost. With good customization, sharing capabilities, and 800+ connectors, it works for agencies on tight budgets. However, it requires more manual setup and lacks agency-specific features like client management.
Key Features
- Completely free
- 800+ community connectors
- Custom report building
- Sharing and embedding
- Template gallery
- Google ecosystem integration
How to Choose the Right Tool
Key Criteria
- 1White-labeling depth: Consider how important your branding is on client-facing materials.
- 2Client management: Multi-client handling becomes critical as you scale.
- 3Automation reliability: Automated delivery must work consistently to save time.
- 4Integration coverage: Ensure all client platforms are supported.
- 5Pricing model: Per-user, per-client, or flat fee - match to your agency structure.
- 6AI capabilities: Consider whether AI-generated insights add value for your clients.
Questions to Ask
- ?How many clients do you need to report on?
- ?How important is custom branding and white-labeling?
- ?What marketing platforms do your clients use?
- ?Do you need SEO reporting alongside paid media?
- ?Would AI-generated insights differentiate your agency?
- ?What is your budget per client for reporting?
Frequently Asked Questions
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