Updated January 20, 2026· 11 min

9 Best Performance Marketing Dashboards in 2026

Compare the best performance marketing dashboards for 2026. Track KPIs across Meta, Google, and TikTok with Databox, Benly, Triple Whale, and other top platforms.

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Key Takeaways

  • Databox leads (#1) for performance dashboards with strong goal tracking, real-time updates, and excellent mobile experience.
  • Benly (#2) adds AI-powered intelligence that catches performance issues early and explains why metrics changed.
  • E-commerce brands should consider Triple Whale for revenue-connected performance dashboards.
  • Looker Studio offers powerful free capabilities for budget-conscious teams willing to invest setup time.
  • Choose based on your specific needs: goal tracking, AI insights, customization, or simplicity.

Performance marketers need dashboards that keep up with the pace of paid media. Real-time data, cross-platform views, and instant access to the metrics that matter - the best dashboards in 2026 deliver all this while being easy enough to check 50 times a day.

Platform dashboards only show their own data, requiring constant tab-switching between Meta, Google, TikTok, and others. Performance marketing dashboards unify these views, showing cross-platform spend, ROAS, CPA, and other critical KPIs in one place. Whether you need real-time monitoring, goal tracking, or mobile access, this guide covers the 9 best performance marketing dashboards available in 2026.

Our methodology: We evaluated 20+ dashboard tools based on ad platform integrations, real-time capabilities, performance marketing metrics, mobile experience, customization options, and pricing. Each tool was tested by building actual performance marketing dashboards.

Quick Comparison

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#ToolBest ForPriceRating
1
Databox
Goal Tracking$72/mo
4.5
2
BenlyBenly
AI-Powered Performance$99/mo
4.8
3
Triple Whale
E-commerce Performance$129/mo
4.5
4
Klipfolio
Custom Dashboards$90/mo
4.3
5
Looker Studio
Free OptionFree
4.4
6
Supermetrics
Data Pipelines$39/mo
4.3
7
Geckoboard
TV Displays$49/mo
4.2
8
DashThis
Simple Reports$45/mo
4.3
9
Cyfe
All-in-One$19/mo
4.0

Detailed Reviews

#1

Databox

Best for Goal Tracking

4.5

$72-231/mo

Databox excels at performance marketing dashboards with a strong focus on goal tracking and real-time monitoring. The platform combines polished visualizations with scorecards that keep teams accountable to KPIs. Custom alerts ensure you never miss important performance changes, and the mobile app makes metrics accessible anywhere.

Key Features

  • 100+ ad platform integrations
  • Goal tracking and scorecards
  • Real-time data updates
  • Custom alerts and notifications
  • Mobile app for on-the-go
  • Pre-built performance templates
Best for: Performance marketers wanting goal-focused dashboards
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#2
Benly

Benly

Our Pick

Best for AI-Powered Performance

4.8

$99/mo

Benly reimagines performance marketing dashboards with AI-powered intelligence. Instead of just displaying metrics, Benly proactively surfaces performance anomalies, explains why ROAS changed, and answers questions in natural language. The AI catches issues before they become problems and suggests optimization opportunities automatically.

Key Features

  • AI-powered anomaly detection
  • Natural language performance queries
  • Unified Meta, Google, TikTok view
  • Automatic insight generation
  • Real-time performance alerts
  • AI-explained metric changes
Best for: Performance marketers wanting AI-powered insights
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#3

Triple Whale

Best for E-commerce Performance

4.5

$129-279/mo

Triple Whale provides the definitive performance dashboard for e-commerce brands, connecting ad spend directly to revenue. Their Summary dashboard shows blended ROAS, MER, and other e-commerce performance metrics with data you can trust. Real-time Shopify integration ensures revenue data is always current.

Key Features

  • E-commerce performance dashboard
  • Blended ROAS and MER tracking
  • Real-time Shopify sync
  • Creative performance views
  • Mobile app access
  • Attribution-connected metrics
Best for: E-commerce performance marketers on Shopify
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#4

Klipfolio

Best for Custom Dashboards

4.3

$90-225/mo

Klipfolio offers the most flexibility for building custom performance marketing dashboards. Powerful formula capabilities enable complex calculated metrics, and extensive customization options let you build exactly what you need. Ideal for teams with specific dashboard requirements.

Key Features

  • 100+ data connectors
  • Powerful formula engine
  • Highly customizable visualizations
  • Real-time data refresh
  • White-label embedding
  • API access for automation
Best for: Teams needing highly customized performance dashboards
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#5

Looker Studio

Best Free Option

4.4

Free

Looker Studio provides powerful performance marketing dashboards at no cost. Deep integration with Google Ads and GA4, plus 800+ community connectors, makes it versatile for cross-platform dashboards. Requires more manual setup but hard to beat the price.

Key Features

  • Completely free
  • Native Google Ads integration
  • 800+ community connectors
  • Custom calculated fields
  • Sharing and embedding
  • Template gallery
Best for: Budget-conscious teams and Google-centric advertisers
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#6

Supermetrics

Best for Data Pipelines

4.3

$39-299/mo

Supermetrics powers performance marketing dashboards by connecting ad platform data to your preferred visualization tool. With 100+ connectors, it feeds data to Looker Studio, Sheets, or data warehouses. Not a dashboard itself, but essential infrastructure for custom builds.

Key Features

  • 100+ ad platform connectors
  • Destinations: Sheets, Looker, BigQuery
  • Automated data refresh
  • Custom metric calculations
  • Data transformation
  • Reliable data pipelines
Best for: Teams building custom dashboard infrastructure
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#7

Geckoboard

Best for TV Displays

4.2

$49-199/mo

Geckoboard specializes in live TV dashboards for performance marketing teams. The platform is designed for always-on displays, with automatic rotation and visualizations optimized for viewing from a distance. Perfect for creating a data-driven culture in the office.

Key Features

  • TV-optimized dashboards
  • Real-time data updates
  • Automatic dashboard rotation
  • 80+ ad platform integrations
  • Status indicators
  • Mobile-friendly viewing
Best for: Teams wanting always-on TV performance dashboards
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#8

DashThis

Best for Simple Reports

4.3

$45-229/mo

DashThis focuses on simple, effective performance marketing dashboards and reports. Pre-built templates for common use cases get you started quickly, and unlimited users make it cost-effective for teams. Automated scheduling delivers reports without manual effort.

Key Features

  • 34+ ad platform integrations
  • Pre-built performance templates
  • Automated report scheduling
  • White-label branding
  • Unlimited users
  • Simple setup process
Best for: Teams wanting simple, automated performance reports
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#9

Cyfe

Best All-in-One

4.0

$19-89/mo

Cyfe provides comprehensive dashboards at an accessible price point. The platform covers performance marketing alongside sales, support, and other metrics in unified views. Good for small teams wanting broad visibility without multiple tools.

Key Features

  • 100+ pre-built integrations
  • Multi-purpose dashboard views
  • Real-time monitoring
  • Pre-built widget library
  • White-label options
  • TV mode for display
Best for: Small teams wanting affordable all-in-one dashboards
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How to Choose the Right Tool

Key Criteria

  • 1
    Ad platform coverage: Ensure all your platforms (Meta, Google, TikTok, etc.) integrate well.
  • 2
    Real-time needs: Consider how current your data needs to be.
  • 3
    Goal tracking: Important if you have specific KPI targets to monitor.
  • 4
    AI capabilities: Decide if AI-powered insights add value to your workflow.
  • 5
    Mobile access: Essential for performance marketers who check metrics frequently.
  • 6
    Budget: Match tool cost to the value of better performance visibility.

Questions to Ask

  • ?Which ad platforms do you need in your performance dashboard?
  • ?How important is real-time data vs. daily refreshes?
  • ?Do you need goal tracking and alerts for KPI targets?
  • ?Would AI-powered anomaly detection improve your workflow?
  • ?How often do you need mobile access to performance data?
  • ?What is your budget for performance marketing dashboards?

Frequently Asked Questions

Essential metrics include spend, ROAS/MER, CPA/CAC, impressions, clicks, CTR, conversions, and conversion rate. Add platform-specific metrics like Facebook CPM, Google CPC, or TikTok engagement. Include blended metrics that combine platforms. The best dashboards focus on 7-10 key metrics rather than overwhelming with data.
For active campaign management, hourly or real-time refresh is ideal. For strategic monitoring, daily refresh is usually sufficient. Consider the tradeoff: real-time data requires more expensive tools and can lead to over-reaction to normal fluctuations. Match refresh frequency to your decision-making cadence.
Both. Platform dashboards (Meta Ads Manager, Google Ads) provide the most detailed platform-specific data and are essential for campaign management. Third-party dashboards provide cross-platform views, unified metrics, and time savings. Use platform tools for optimization, third-party tools for overview and reporting.
Dashboards are interactive, real-time views designed for frequent monitoring and exploration. Reports are static snapshots delivered on schedule for formal review. Dashboards are for daily management; reports are for weekly/monthly stakeholder updates. Most performance marketers need both capabilities.
Different ad platforms report in different time zones (account time zone vs. UTC). Good dashboard tools let you standardize time zones for accurate cross-platform comparison. Triple Whale and similar tools handle this automatically. For Looker Studio, configure each connector's time zone settings carefully.

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Gaultier D'Acunto

Gaultier D'Acunto

Co-founder

Published January 20, 2026