9 Best Ad Analytics Platforms in 2026
Compare the best ad analytics platforms for 2026. We tested Triple Whale, Benly, Northbeam, Hyros, and more to help you track ad performance, optimize ROAS, and make data-driven decisions.
Try AI-powered marketingKey Takeaways
- Triple Whale leads (#1) for e-commerce ad tracking with accurate first-party attribution that overcomes iOS privacy changes.
- Benly (#2) delivers AI-powered ad intelligence, automatically surfacing insights and anomalies across all your ad platforms.
- Match your platform choice to your business model - e-commerce, high-ticket, mobile, and B2B each have specialized solutions.
- Creative analytics is increasingly important - tools like Motion help identify which visual elements drive performance.
- Enterprise brands with complex attribution needs should consider Northbeam or Rockerbox for sophisticated multi-touch modeling.
Ad analytics platforms have evolved from simple dashboards to intelligent systems that can predict performance, detect anomalies in real-time, and automatically optimize your campaigns across every channel.
With ad costs rising and privacy changes fragmenting data, choosing the right ad analytics platform is more critical than ever. The best tools in 2026 go beyond basic metrics to deliver unified views across Meta, Google, TikTok, and emerging platforms. Whether you need granular creative analytics, sophisticated attribution, or AI-powered optimization recommendations, this guide covers the 9 best ad analytics platforms available today.
Our methodology: We evaluated 25+ ad analytics platforms based on attribution accuracy, platform integrations, creative analytics capabilities, AI/automation features, pricing value, and real user reviews. Each tool was tested with live campaign data across multiple ad platforms.
Quick Comparison
← Scroll to see more →
| # | Tool | Best For | Price | Rating |
|---|---|---|---|---|
| 1 | Triple Whale | E-commerce Ad Tracking | $129/mo | |
| 2 |  Benly | AI-Powered Ad Intelligence | $99/mo | |
| 3 | Northbeam | Enterprise Attribution | $1,000+/mo | 4.4 |
| 4 | Hyros | High-Ticket Tracking | $99/mo | 4.2 |
| 5 | Motion | Creative Analytics | $99/mo | 4.4 |
| 6 | Rockerbox | Multi-Touch Attribution | Custom | 4.3 |
| 7 | Measured | Incrementality Testing | Custom | 4.2 |
| 8 | Singular | Mobile Ad Analytics | Custom | 4.3 |
| 9 | AppsFlyer | App Install Attribution | Custom |
Detailed Reviews
Triple Whale
Best for E-commerce Ad Tracking
$129-279/mo
Triple Whale has established itself as the leading ad analytics platform for Shopify-based e-commerce brands. Their Triple Pixel provides accurate first-party tracking that overcomes iOS privacy limitations, while the Creative Cockpit feature delivers deep insights into which ad creatives drive actual revenue. The platform excels at connecting ad spend directly to real revenue attribution.
Key Features
- Triple Pixel first-party ad tracking
- 7 attribution models including Total Impact
- Creative Cockpit for ad creative analysis
- Post-purchase survey attribution validation
- Real-time Shopify revenue sync
- Cohort analysis and customer LTV tracking
Benly
Our PickBest for AI-Powered Ad Intelligence
$99/mo
Benly transforms ad analytics by combining cross-platform data with AI-powered analysis. Instead of manually building dashboards and hunting for insights, you ask questions in natural language and get instant answers across all your ad accounts. The AI automatically detects performance anomalies, identifies winning creative patterns, and surfaces optimization opportunities you would miss with traditional tools.
Key Features
- Natural language queries for instant ad insights
- Automatic anomaly detection across all ad platforms
- AI-powered creative performance analysis
- Cross-platform ad spend and ROAS tracking
- Unified dashboard for Meta, Google, TikTok ads
- Automated reporting with AI-generated summaries
Northbeam
Best for Enterprise Attribution
$1,000+/mo
Northbeam provides enterprise-grade ad analytics using machine learning models that go beyond click tracking. Their hybrid MMM and MTA approach delivers the most accurate picture of ad impact, accounting for view-through conversions and brand effects that other tools miss. Built for sophisticated marketing teams managing complex, high-spend campaigns.
Key Features
- Hybrid MMM + MTA attribution modeling
- Machine learning incrementality measurement
- Custom attribution windows and models
- Real-time optimization recommendations
- Enterprise integrations and data warehouse support
- Dedicated customer success team
Hyros
Best for High-Ticket Tracking
$99-399/mo
Hyros specializes in ad analytics for high-ticket businesses where traditional e-commerce tracking falls short. Their system follows users across long sales cycles, accurately attributing revenue from webinars, VSLs, phone sales, and transactions that span weeks or months. Purpose-built for coaches, agencies, and info-product sellers.
Key Features
- Long-cycle ad attribution tracking
- Call tracking and CRM integrations
- Webinar and VSL attribution
- AI-powered ad scaling recommendations
- Custom conversion events and values
- Multi-step funnel tracking
Motion
Best for Creative Analytics
$99-499/mo
Motion focuses specifically on ad creative analytics, helping teams understand which visual elements, messaging, and formats drive performance. The platform automatically tags and categorizes your ad creatives, then analyzes performance patterns to inform your creative strategy. Essential for teams where creative is the primary optimization lever.
Key Features
- Automatic creative tagging and categorization
- Creative performance pattern analysis
- Ad fatigue detection and alerts
- Competitor creative tracking
- Creative testing recommendations
- Team collaboration and briefs
Rockerbox
Best for Multi-Touch Attribution
Custom pricing
Rockerbox specializes in multi-touch attribution for brands with complex customer journeys. Their platform combines journey analytics, attribution modeling, and incrementality testing into a comprehensive measurement solution. Particularly strong at connecting online and offline touchpoints for omnichannel brands.
Key Features
- Multi-touch attribution modeling
- Journey analytics across touchpoints
- Incrementality testing and lift measurement
- Online-to-offline attribution
- Custom reporting and data exports
- Strategic measurement consulting
Measured
Best for Incrementality Testing
Custom pricing
Measured focuses on incrementality measurement and media mix modeling for sophisticated advertisers. Their platform helps brands understand true ad impact by measuring lift rather than relying solely on attribution. Ideal for teams that need to prove the incremental value of their ad spend.
Key Features
- Incrementality testing across channels
- Media mix modeling
- Geo-lift experiments
- Cross-channel budget optimization
- Scenario planning tools
- Executive reporting dashboards
Singular
Best for Mobile Ad Analytics
Custom pricing
Singular provides comprehensive mobile ad analytics combining attribution, cost aggregation, and creative analytics. The platform excels at mobile app marketing measurement with deep integrations across mobile ad networks and app stores. A strong choice for mobile-first businesses and app marketers.
Key Features
- Mobile attribution and deep linking
- Ad cost aggregation across networks
- Creative analytics for mobile ads
- Fraud prevention and detection
- SKAN support for iOS
- ETL and data warehouse integration
AppsFlyer
Best for App Install Attribution
Custom pricing
AppsFlyer is the industry standard for mobile app install attribution, trusted by the largest app developers worldwide. The platform provides accurate attribution across thousands of ad networks, with robust fraud protection and privacy-compliant measurement. Essential for any serious mobile app marketing operation.
Key Features
- Mobile app install attribution
- 3000+ ad network integrations
- Protect360 fraud prevention
- SKAdNetwork support
- Deep linking and re-engagement
- Audience segmentation and export
How to Choose the Right Tool
Key Criteria
- 1Business model fit: E-commerce, high-ticket, mobile app, or B2B each have specialized solutions.
- 2Attribution needs: Simple last-click vs. multi-touch vs. incrementality testing.
- 3Platform coverage: Ensure all your ad platforms are well-integrated.
- 4Creative analytics: Consider whether creative analysis is a priority for optimization.
- 5Budget and scale: Match pricing to your ad spend and growth trajectory.
- 6AI capabilities: Evaluate whether AI-powered insights will save significant analysis time.
Questions to Ask
- ?What is your primary business model - e-commerce, lead gen, mobile app, or high-ticket?
- ?How much are you spending monthly on ads, and what is your growth trajectory?
- ?Do you need sophisticated multi-touch attribution or is simpler tracking sufficient?
- ?How important is creative analytics to your optimization strategy?
- ?Do you have technical resources for complex implementations?
- ?Would AI-powered insights meaningfully improve your workflow?
Frequently Asked Questions
Ready to optimize your ads?
Join 500+ agencies using Benly to save 15+ hours per week on reporting.
