9 Best ROAS Tracking Tools in 2026
Compare the best ROAS tracking tools for 2026. Accurately track return on ad spend with Triple Whale, Benly, Northbeam, Hyros, and other platforms.
Try AI-powered marketingKey Takeaways
- Triple Whale leads (#1) for e-commerce ROAS tracking with accurate first-party attribution that overcomes iOS limitations.
- Benly (#2) provides AI-powered ROAS intelligence that automatically explains changes and surfaces optimization opportunities.
- Platform-reported ROAS is often 2-3x overstated due to cross-platform double-counting and tracking limitations.
- Match your ROAS tool to your business model - e-commerce, high-ticket, and subscription businesses need different approaches.
- Blended ROAS (MER) is increasingly important for understanding true marketing efficiency across channels.
Accurate ROAS tracking is the difference between scaling profitably and burning through ad budget. With iOS privacy changes and multi-touch journeys, the numbers in your ad platforms are often misleading. The right ROAS tracking tool shows you the real picture.
Platform-reported ROAS is increasingly unreliable. Meta, Google, and TikTok each take credit for conversions, often double or triple counting. First-party tracking, server-side events, and sophisticated attribution models are now essential for accurate ROAS measurement. Whether you are optimizing e-commerce campaigns or high-ticket funnels, this guide covers the 9 best ROAS tracking tools that show you what is actually working.
Our methodology: We evaluated 20+ ROAS tracking tools based on tracking accuracy, attribution modeling, cross-platform capabilities, ease of implementation, and pricing. Each tool was tested with real campaign data to assess how closely their reported ROAS matched actual revenue.
Quick Comparison
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| # | Tool | Best For | Price | Rating |
|---|---|---|---|---|
| 1 | Triple Whale | E-commerce ROAS | $129/mo | |
| 2 |  Benly | AI ROAS Analysis | $99/mo | |
| 3 | Northbeam | Enterprise ROAS | $1,000+/mo | 4.4 |
| 4 | Hyros | High-Ticket ROAS | $99/mo | 4.2 |
| 5 | Rockerbox | MTA ROAS | Custom | 4.3 |
| 6 | Wicked Reports | Cohort ROAS | $250/mo | 4.1 |
| 7 | SegmentStream | ML Attribution | Custom | 4.2 |
| 8 | Attribution App | Multi-Touch | $99/mo | 4.0 |
| 9 | Cometly | Pixel Tracking | $199/mo | 4.1 |
Detailed Reviews
Triple Whale
Best for E-commerce ROAS
$129-279/mo
Triple Whale is the ROAS tracking standard for Shopify e-commerce brands. Their Triple Pixel provides accurate first-party ROAS tracking that overcomes iOS privacy limitations, while multiple attribution models let you see ROAS through different lenses. The Total Impact model is particularly effective at showing true cross-platform ROAS contribution.
Key Features
- Triple Pixel first-party ROAS tracking
- 7 attribution models for ROAS analysis
- Real-time Shopify revenue sync
- Blended ROAS (MER) calculations
- Post-purchase survey validation
- Creative ROAS by ad and variation
Benly
Our PickBest for AI ROAS Analysis
$99/mo
Benly combines ROAS tracking with AI-powered analysis that explains why your ROAS changed. Instead of just showing numbers, Benly proactively identifies ROAS anomalies, correlates changes across platforms, and suggests optimization opportunities. Ask questions like 'Why did my Meta ROAS drop?' and get instant explanations.
Key Features
- AI-powered ROAS anomaly detection
- Natural language ROAS queries
- Cross-platform ROAS correlation
- Automatic insight generation
- Blended ROAS calculations
- ROAS forecasting and trends
Northbeam
Best for Enterprise ROAS
$1,000+/mo
Northbeam provides enterprise-grade ROAS tracking using machine learning models that account for incrementality. Their hybrid MMM and MTA approach shows not just attributed ROAS but incremental ROAS - the true lift from your advertising. Essential for sophisticated brands with significant ad spend.
Key Features
- Incremental ROAS measurement
- Hybrid MMM + MTA modeling
- Machine learning attribution
- Cross-platform ROAS views
- Custom attribution windows
- Real-time optimization signals
Hyros
Best for High-Ticket ROAS
$99-399/mo
Hyros specializes in ROAS tracking for high-ticket businesses where conversions happen over weeks or months. The platform tracks across long sales cycles including webinars, VSLs, and phone sales to show true ROAS for high-value transactions that platform pixels miss entirely.
Key Features
- Long-cycle ROAS attribution
- Call tracking for phone sales ROAS
- Webinar and VSL tracking
- Multi-step funnel ROAS
- AI-powered scaling recommendations
- Custom conversion values
Rockerbox
Best for MTA ROAS
Custom pricing
Rockerbox provides sophisticated multi-touch ROAS attribution for brands with complex customer journeys. Their platform combines journey analytics with multiple attribution models to show ROAS contribution across every touchpoint. Particularly strong for omnichannel brands.
Key Features
- Multi-touch ROAS attribution
- Journey analytics
- Incrementality testing
- Online-to-offline ROAS
- Custom attribution models
- Strategic consulting included
Wicked Reports
Best for Cohort ROAS
$250-500/mo
Wicked Reports focuses on cohort-based ROAS analysis, showing how ad spend translates to customer lifetime value over time. Their approach is particularly valuable for subscription and repeat-purchase businesses where immediate ROAS understates true value.
Key Features
- Cohort-based ROAS analysis
- Customer LTV attribution
- First-click vs last-click ROAS
- Email and organic attribution
- Subscription ROAS tracking
- Historical ROAS comparison
SegmentStream
Best for ML Attribution
Custom pricing
SegmentStream uses machine learning to model conversions and calculate ROAS even without complete tracking data. Their ML attribution fills gaps left by privacy changes, providing ROAS estimates that account for untrackable conversions.
Key Features
- ML-based conversion modeling
- Privacy-compliant ROAS tracking
- Cross-device attribution
- Predictive ROAS analytics
- Cookieless measurement
- Integration with GA4 and BigQuery
Attribution App
Best for Multi-Touch
$99-299/mo
Attribution App provides accessible multi-touch ROAS attribution at a reasonable price point. The platform offers multiple attribution models for comparing ROAS views without requiring enterprise budgets or complex implementations.
Key Features
- Multiple attribution models
- Multi-touch ROAS tracking
- Customer journey visualization
- Channel ROAS comparison
- ROI calculations
- Simple implementation
Cometly
Best for Pixel Tracking
$199-499/mo
Cometly focuses on first-party pixel-based ROAS tracking, providing accurate attribution through their own tracking infrastructure. The platform is designed to overcome platform pixel limitations with reliable first-party data collection.
Key Features
- First-party pixel tracking
- Accurate ROAS attribution
- Ad platform integrations
- Custom conversion tracking
- Real-time data sync
- Simple setup process
How to Choose the Right Tool
Key Criteria
- 1Business model: E-commerce, high-ticket, subscription, or B2B each need different approaches.
- 2Sales cycle length: Short cycles need different tracking than multi-week journeys.
- 3Platform focus: Some tools are Shopify-specific, others are platform-agnostic.
- 4Attribution sophistication: Simple last-click vs. multi-touch vs. incrementality.
- 5Budget: Match tool cost to your ad spend - typically 1-3% is reasonable.
- 6Technical resources: Some tools require significant implementation effort.
Questions to Ask
- ?What is your typical customer journey length from ad to conversion?
- ?Which e-commerce or CRM platform do you use?
- ?How much are you spending monthly on ads?
- ?Do you need multi-touch attribution or is last-click sufficient?
- ?How important is incrementality measurement to your decision-making?
- ?Do you have technical resources for complex implementations?
Frequently Asked Questions
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