11 Best Marketing Attribution Tools in 2026
Compare the best marketing attribution tools for 2026. We tested Northbeam, Benly, Triple Whale, Rockerbox, and more to help you understand what drives conversions.
Try AI-powered marketingKey Takeaways
- Northbeam leads (#1) for enterprise attribution with sophisticated MMM+MTA hybrid methodology and incrementality measurement.
- Benly (#2) makes attribution accessible with AI-powered insights that explain patterns and answer questions in natural language.
- Choose your attribution tool based on business model - e-commerce, B2B, and mobile apps each have specialized solutions.
- Incrementality measurement is increasingly important for proving true advertising lift beyond simple attribution.
- Privacy changes make first-party tracking, server-side events, and probabilistic modeling essential for accurate attribution.
Marketing attribution has never been more challenging - or more important. With privacy changes fragmenting data and customer journeys spanning dozens of touchpoints, understanding what truly drives conversions requires sophisticated tools that go beyond last-click tracking.
The death of third-party cookies, iOS tracking restrictions, and increasingly complex customer journeys have made accurate attribution the holy grail of marketing analytics. Traditional last-click attribution dramatically misrepresents channel value. Modern attribution tools use first-party data, machine learning, and statistical modeling to reveal the true impact of your marketing investments. This guide covers the 11 best marketing attribution tools available in 2026.
Our methodology: We evaluated 25+ attribution platforms based on attribution model sophistication, tracking accuracy, cross-platform capabilities, incrementality measurement, implementation complexity, and pricing. Each tool was assessed with real campaign data to compare attributed vs. actual performance.
Quick Comparison
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| # | Tool | Best For | Price | Rating |
|---|---|---|---|---|
| 1 | Northbeam | Enterprise Attribution | $1,000+/mo | |
| 2 |  Benly | AI Attribution Intelligence | $99/mo | |
| 3 | Triple Whale | E-commerce Attribution | $129/mo | |
| 4 | Rockerbox | Multi-Touch Attribution | Custom | 4.3 |
| 5 | Measured | Incrementality | Custom | 4.3 |
| 6 | AppsFlyer | Mobile Attribution | Custom | |
| 7 | Kochava | Cross-Device | Custom | 4.2 |
| 8 | Adjust | App Attribution | Custom | 4.4 |
| 9 | Branch | Deep Linking | Custom | 4.3 |
| 10 | Ruler Analytics | B2B Attribution | $199/mo | 4.1 |
| 11 | Dreamdata | B2B Revenue Attribution | $999/mo | 4.2 |
Detailed Reviews
Northbeam
Best for Enterprise Attribution
$1,000+/mo
Northbeam represents the state of the art in marketing attribution, using machine learning models that combine multi-touch attribution (MTA) with media mix modeling (MMM). This hybrid approach accounts for both trackable touchpoints and the broader impact of advertising including view-through and brand effects. The platform delivers incrementality insights that show true advertising lift.
Key Features
- Hybrid MMM + MTA attribution modeling
- Machine learning incrementality measurement
- Custom attribution windows and models
- Real-time optimization recommendations
- Enterprise data warehouse integrations
- Dedicated customer success team
Benly
Our PickBest for AI Attribution Intelligence
$99/mo
Benly brings AI-powered intelligence to marketing attribution, automatically analyzing cross-channel data to surface insights about what is driving conversions. Instead of just showing attribution numbers, Benly explains why attribution changed, correlates patterns across channels, and answers questions in natural language. This makes attribution accessible to teams without dedicated analysts.
Key Features
- AI-powered attribution analysis
- Natural language attribution queries
- Automatic cross-channel correlation
- Anomaly detection in attribution patterns
- Multi-touch attribution models
- AI-generated attribution insights
Triple Whale
Best for E-commerce Attribution
$129-279/mo
Triple Whale has become the standard for e-commerce attribution, particularly for Shopify brands. Their Triple Pixel provides accurate first-party tracking that overcomes iOS limitations, while seven attribution models let you view data through different lenses. The Total Impact model is particularly effective at showing cross-platform contribution.
Key Features
- Triple Pixel first-party attribution
- 7 attribution models including Total Impact
- Real-time Shopify revenue attribution
- Post-purchase survey validation
- Creative attribution by ad variation
- Customer journey visualization
Rockerbox
Best for Multi-Touch Attribution
Custom pricing
Rockerbox specializes in multi-touch attribution (MTA) for brands with complex customer journeys. Their platform combines granular journey analytics with flexible attribution models to show how each touchpoint contributes to conversions. Particularly strong at connecting online and offline touchpoints for omnichannel brands.
Key Features
- Multi-touch attribution modeling
- Customer journey analytics
- Incrementality testing capabilities
- Online-to-offline attribution
- Custom attribution model configuration
- Strategic measurement consulting
Measured
Best for Incrementality
Custom pricing
Measured focuses on incrementality measurement and media mix modeling, helping brands understand true advertising lift rather than relying solely on attribution. Their approach uses controlled experiments and statistical modeling to prove incremental impact, essential for brands needing to justify ad spend with rigorous methodology.
Key Features
- Incrementality testing across channels
- Media mix modeling (MMM)
- Geo-lift experiments
- Cross-channel budget optimization
- Scenario planning tools
- Executive reporting dashboards
AppsFlyer
Best for Mobile Attribution
Custom pricing
AppsFlyer is the industry standard for mobile app attribution, trusted by the largest app developers worldwide. The platform provides accurate install and in-app event attribution across thousands of ad networks, with robust fraud protection and privacy-compliant measurement including SKAN support.
Key Features
- Mobile install attribution
- 3000+ ad network integrations
- Protect360 fraud prevention
- SKAdNetwork support
- Deep linking and re-engagement
- Audience segmentation
Kochava
Best for Cross-Device
Custom pricing
Kochava specializes in unified attribution across devices and platforms, connecting mobile, web, OTT, and connected TV touchpoints. Their IdentityLink technology enables cross-device attribution that follows users across their journey regardless of device, essential for omnichannel brands.
Key Features
- Cross-device attribution
- Mobile and web unification
- OTT and CTV attribution
- IdentityLink cross-device tracking
- Fraud prevention tools
- Audience management
Adjust
Best for App Attribution
Custom pricing
Adjust provides comprehensive mobile app attribution with particular strength in campaign automation and audience building. The platform combines accurate attribution with tools for campaign optimization and user segmentation, making it valuable for growth-focused mobile teams.
Key Features
- Mobile attribution and analytics
- Campaign automation tools
- Audience builder and segmentation
- Fraud prevention suite
- SKAN and privacy compliance
- Data residency options
Branch
Best for Deep Linking
Custom pricing
Branch combines attribution with industry-leading deep linking capabilities. Their platform excels at attributing users who arrive through links across channels and devices, with seamless handoffs from web to app. Particularly valuable for brands where the app experience is central.
Key Features
- Deep linking and attribution
- Cross-platform user journeys
- Universal links and app links
- QR code attribution
- Email and SMS attribution
- Journeys (smart banners)
Ruler Analytics
Best for B2B Attribution
$199-999/mo
Ruler Analytics specializes in B2B marketing attribution where long sales cycles and offline conversions are common. The platform connects marketing touchpoints to CRM opportunities and closed revenue, essential for B2B marketers who need to prove marketing impact on pipeline.
Key Features
- Marketing to revenue attribution
- CRM integration (Salesforce, HubSpot)
- Call tracking attribution
- Form submission tracking
- Offline conversion import
- Multi-touch B2B models
Dreamdata
Best for B2B Revenue Attribution
$999/mo
Dreamdata provides sophisticated B2B revenue attribution by connecting all digital touchpoints to actual revenue outcomes. The platform excels at account-based attribution where multiple stakeholders from the same company interact across long buying cycles.
Key Features
- Account-based attribution
- Revenue attribution modeling
- B2B customer journey mapping
- CRM and data warehouse integrations
- Content attribution
- ABM campaign measurement
How to Choose the Right Tool
Key Criteria
- 1Business model: E-commerce, B2B, mobile app, or omnichannel each need different approaches.
- 2Customer journey complexity: Simple paths vs. multi-touch, multi-device journeys.
- 3Incrementality needs: Whether you need to prove lift vs. just attribute conversions.
- 4Platform focus: Mobile-only, web-only, or cross-platform requirements.
- 5Budget: Match tool cost to your ad spend and attribution sophistication needs.
- 6Technical resources: Some tools require significant implementation effort.
Questions to Ask
- ?What is your primary business model - e-commerce, B2B, mobile app, or other?
- ?How complex are your typical customer journeys?
- ?Do you need to prove incrementality or is attribution sufficient?
- ?What platforms do your customers interact with - mobile, web, or both?
- ?How much are you spending on advertising monthly?
- ?Do you have dedicated analytics resources for implementation?
Frequently Asked Questions
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