9 Best Cross-Platform Analytics Tools in 2026
Compare the best cross-platform analytics tools for 2026. Unify data from Meta, Google, TikTok, and more with Supermetrics, Benly, Funnel.io, and other top platforms.
Try AI-powered marketingKey Takeaways
- Supermetrics leads (#1) for data pipelines with 100+ connectors and flexible destinations for building custom analytics.
- Benly (#2) provides AI-powered cross-platform insights, letting you ask questions in natural language across all channels.
- Choose ETL tools if you have data warehouse infrastructure; choose analytics platforms for faster time-to-insight.
- Data standardization is critical - ensure your tool properly maps metrics across platforms for accurate comparisons.
- Enterprise teams should consider Funnel.io or Datorama for robust governance and compliance features.
Managing marketing data across Meta, Google, TikTok, LinkedIn, and a dozen other platforms is a nightmare without the right cross-platform analytics tool. The best solutions in 2026 unify your data automatically and surface insights that would take hours to find manually.
Modern marketers run campaigns across 5-10+ platforms simultaneously, each with its own dashboard, metrics definitions, and reporting limitations. Cross-platform analytics tools solve this fragmentation by centralizing data, standardizing metrics, and enabling true cross-channel analysis. Whether you need data pipelines for custom BI, unified dashboards, or AI-powered insights, this guide covers the 9 best cross-platform analytics tools available today.
Our methodology: We evaluated 20+ cross-platform analytics tools based on connector breadth, data reliability, transformation capabilities, visualization options, AI features, and pricing. Each tool was tested with live data from multiple ad platforms.
Quick Comparison
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| # | Tool | Best For | Price | Rating |
|---|---|---|---|---|
| 1 | Supermetrics | Data Pipelines | $39/mo | 4.4 |
| 2 |  Benly | AI-Powered Unification | $99/mo | |
| 3 | Funnel.io | Enterprise Data Hub | Custom | 4.3 |
| 4 | Adverity | Data Governance | Custom | 4.2 |
| 5 | Fivetran | Data Warehouse ETL | $1/credit | |
| 6 | Improvado | Marketing Data Platform | Custom | 4.3 |
| 7 | Datorama (Salesforce) | Enterprise Marketing Intelligence | Custom | 4.1 |
| 8 | Windsor.ai | Marketing Attribution | $19/mo | 4.0 |
| 9 | Coupler.io | Spreadsheet Users | $49/mo | 4.2 |
Detailed Reviews
Supermetrics
Best for Data Pipelines
$39-299/mo
Supermetrics is the market leader for marketing data pipelines, connecting 100+ data sources to your preferred destinations. Whether you need data in Google Sheets, Looker Studio, BigQuery, or Snowflake, Supermetrics handles extraction and transformation reliably. Not an analytics platform itself, but the foundation for building custom cross-platform analytics.
Key Features
- 100+ marketing platform connectors
- Multiple destinations: Sheets, BigQuery, Snowflake
- Automated data refresh scheduling
- Custom metric calculations and blending
- Data transformation and cleaning
- Pre-built report templates
Benly
Our PickBest for AI-Powered Unification
$99/mo
Benly takes a modern approach to cross-platform analytics by combining unified data with AI-powered analysis. Instead of building dashboards or writing queries, you ask questions in natural language and get instant answers across all your connected platforms. The AI automatically correlates performance across channels, detects anomalies, and surfaces insights you would miss manually.
Key Features
- Natural language queries across all platforms
- Automatic cross-platform correlation analysis
- AI-powered anomaly detection
- Unified view of Meta, Google, TikTok, and more
- Automatic metric standardization
- AI-generated insights and recommendations
Funnel.io
Best for Enterprise Data Hub
Custom pricing
Funnel.io is the enterprise choice for marketing data centralization, with 500+ connectors and robust data governance. The platform automatically standardizes data from all sources and makes it available for analysis in your BI tools. Strong compliance features make it ideal for organizations with strict data requirements.
Key Features
- 500+ data source connectors
- Automatic data standardization
- Data warehouse integrations
- Custom transformation rules
- Data governance and lineage
- Enterprise security and compliance
Adverity
Best for Data Governance
Custom pricing
Adverity combines cross-platform data collection with strong data governance and quality features. The platform excels at data validation, transformation, and enrichment, ensuring your unified data is clean and reliable. A strong choice for organizations where data quality is paramount.
Key Features
- 600+ data connectors
- Data quality validation
- Advanced data transformation
- Data enrichment capabilities
- Governance and compliance tools
- AI-powered data insights
Fivetran
Best for Data Warehouse ETL
Usage-based ($1/credit)
Fivetran is the leading automated ETL tool for moving data to modern data warehouses. While broader than marketing, their marketing platform connectors are excellent, with automated schema management and reliable syncing. Ideal for teams using Snowflake, BigQuery, or Databricks for analytics.
Key Features
- 300+ data connectors including marketing
- Automated schema management
- Incremental data syncing
- Data warehouse optimized
- Automated maintenance and updates
- SOC 2 and HIPAA compliance
Improvado
Best for Marketing Data Platform
Custom pricing
Improvado positions itself as a complete marketing data platform, combining extraction, transformation, and visualization. The platform is purpose-built for marketing data with pre-built transformations and dashboards. A good middle ground between pure ETL tools and full BI platforms.
Key Features
- 500+ marketing data connectors
- Pre-built marketing transformations
- Built-in dashboards and visualization
- Cross-channel attribution features
- Automated data quality checks
- Marketing-specific templates
Datorama (Salesforce)
Best for Enterprise Marketing Intelligence
Custom enterprise pricing
Datorama, now part of Salesforce Marketing Cloud Intelligence, is the enterprise standard for marketing intelligence. The platform combines data integration, AI-powered analytics, and visualization for large marketing organizations. Deep Salesforce integration makes it ideal for existing Salesforce customers.
Key Features
- Enterprise data integration
- Einstein AI-powered analytics
- Cross-channel performance dashboards
- Salesforce ecosystem integration
- Advanced visualization tools
- Collaboration and governance features
Windsor.ai
Best for Marketing Attribution
$19-299/mo
Windsor.ai combines cross-platform data collection with marketing attribution modeling. The platform automatically collects data from your marketing channels and applies multi-touch attribution to understand true performance. A good choice for teams focused on attribution accuracy.
Key Features
- 70+ marketing platform connectors
- Multi-touch attribution modeling
- Customer journey analysis
- Google Sheets and Data Studio integration
- API access for custom integrations
- Budget optimization recommendations
Coupler.io
Best for Spreadsheet Users
$49-249/mo
Coupler.io makes cross-platform analytics accessible for teams that live in spreadsheets. The platform connects marketing data sources directly to Google Sheets, Excel, and Looker Studio with minimal setup. Ideal for teams that need unified data without complex infrastructure.
Key Features
- 50+ marketing data connectors
- Direct Google Sheets integration
- Excel and Looker Studio support
- Automatic data refresh
- Simple no-code setup
- Data blending capabilities
How to Choose the Right Tool
Key Criteria
- 1Destination needs: Data warehouse, spreadsheets, BI tool, or built-in dashboards?
- 2Connector coverage: Ensure all your marketing platforms are supported with deep integrations.
- 3Technical resources: Some tools require data engineering, others are no-code.
- 4Analysis approach: Do you want to build custom analysis or get AI-powered insights?
- 5Data governance: Consider compliance and data quality requirements.
- 6Budget: Match pricing models to your data volume and team size.
Questions to Ask
- ?Where do you need your unified marketing data - warehouse, spreadsheets, or dashboards?
- ?What marketing platforms do you use, and do they all need integration?
- ?Do you have data engineering resources or need no-code solutions?
- ?Is built-in attribution and analysis important, or just data aggregation?
- ?What are your data governance and compliance requirements?
- ?What is your budget for cross-platform analytics infrastructure?
Frequently Asked Questions
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