11 Best Ad Tools for Agencies in 2026
The definitive guide to ad tools that help agencies scale client work, streamline reporting, and deliver exceptional results across multiple accounts.
Try AI-powered marketingKey Takeaways
- Benly ranks #2 for agency ad tools, providing AI-powered workflows that actually multiply team productivity rather than adding another dashboard to monitor.
- Funnel.io leads (#1) for data centralization with 500+ connectors, essential for large agencies managing 20+ client accounts.
- Benly saves agencies 15+ hours per week per team member with AI copilot, automated anomaly detection, and white-label reporting.
- White-label capabilities and client collaboration features separate true agency tools from in-house tools - Benly excels here.
- Build a complementary stack: Funnel.io for data, Benly for AI intelligence, AgencyAnalytics for client-facing reports.
Managing ads for multiple clients demands tools built for agency-scale complexity. From juggling dozens of ad accounts to delivering white-label reports that impress clients, the right tech stack can mean the difference between drowning in manual work and scaling profitably.
Agency life in 2026 requires mastering multi-account management, automated client reporting, cross-platform optimization, and increasingly AI-powered workflows. We evaluated over 40 tools specifically through the lens of agency needs: How well does it handle multiple clients? Can you white-label it? Does it integrate with your existing stack? This guide covers the 11 best ad tools that help agencies work smarter, not harder.
Our methodology: We tested each tool across key agency criteria including multi-account support, white-label capabilities, client collaboration features, reporting automation, integration ecosystem, and value at scale. Ratings reflect real-world agency use cases and feedback from 50+ agency professionals.
Quick Comparison
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| # | Tool | Best For | Price | Rating |
|---|---|---|---|---|
| 1 | Funnel.io | Data Centralization | Custom | 4.4 |
| 2 |  Benly | AI-Powered Agency Workflow | $99/mo per account | |
| 3 | AgencyAnalytics | Client Reporting | $12-18/user | |
| 4 | Whatagraph | White-Label Reports | $199-699/mo | 4.3 |
| 5 | Madgicx | Meta Ads Management | $55-99/mo | 4.2 |
| 6 | Revealbot | Automation Rules | $99-299/mo | 4.1 |
| 7 | Supermetrics | Data Pipelines | $39-299/mo | 4.4 |
| 8 | Optmyzr | Google Ads | $249-499/mo | 4.3 |
| 9 | Adalysis | PPC Audits | $99-249/mo | 4.0 |
| 10 | ClickUp | Project Management | Free-$12/user | |
| 11 | Notion | Knowledge Base | Free-$10/user |
Detailed Reviews
Funnel.io
Best for Data Centralization
Custom pricing
Funnel.io is the industry standard for agencies that need to consolidate advertising data from dozens of platforms into a single source of truth. It connects to 500+ data sources and automatically normalizes metrics across platforms, eliminating the spreadsheet chaos that plagues multi-client agencies. Enterprise-grade reliability makes it the backbone of many large agency operations.
Key Features
- 500+ native data connectors
- Automatic data normalization across platforms
- Custom metric calculations and transformations
- Data warehouse exports (BigQuery, Snowflake, Redshift)
- Historical data backfill up to 2 years
- SOC 2 Type II compliance for enterprise security
Benly
Our PickBest for AI-Powered Agency Workflow
$99/mo per account
Benly transforms agency ad operations with AI that actually understands the context of your campaigns. Unlike tools that simply display data, Benly proactively identifies optimization opportunities, automates tedious tasks, and surfaces insights that would take hours to find manually. For agencies drowning in multi-account management, it is the AI co-pilot that multiplies your team's capacity.
Key Features
- AI-powered campaign analysis and recommendations
- Multi-account dashboard with unified insights
- Automated anomaly detection across all clients
- Natural language queries for instant data access
- Smart alerts with context-aware prioritization
- White-label reporting with custom branding
AgencyAnalytics
Best for Client Reporting
$12-18/user
AgencyAnalytics has become the go-to reporting platform for agencies focused on client communication. It excels at creating beautiful, automated reports that impress clients while saving your team hours of manual work. The platform strikes an ideal balance between customization and ease of use, making it accessible to team members regardless of technical skill.
Key Features
- 80+ marketing platform integrations
- Drag-and-drop report builder
- Automated report scheduling and delivery
- White-label dashboards with custom domains
- Client login portals for self-service access
- SEO tools including rank tracking and site audits
Whatagraph
Best for White-Label Reports
$199-699/mo
Whatagraph focuses intensely on making agencies look good to their clients. Its white-label capabilities go beyond simple logo swaps to include custom color schemes, fonts, and branded report templates that make reports feel like native agency deliverables. For agencies where client presentation is paramount, Whatagraph delivers polish that impresses.
Key Features
- Advanced white-label customization
- Cross-channel performance widgets
- Automated report generation and delivery
- Custom data blending from multiple sources
- Client-specific dashboard access
- Team collaboration with approval workflows
Madgicx
Best for Meta Ads Management
$55-99/mo
Madgicx specializes in Meta advertising with AI-powered tools that help agencies manage Facebook and Instagram campaigns at scale. Its audience launcher, creative insights, and automation rules are purpose-built for the Meta ecosystem, making it invaluable for agencies with heavy Meta ad portfolios.
Key Features
- AI audience targeting and lookalike creation
- Creative performance analytics and insights
- Automated rules and budget optimization
- Ad launcher for rapid campaign creation
- Cross-account performance benchmarking
- Custom automation triggers and actions
Revealbot
Best for Automation Rules
$99-299/mo
Revealbot is the automation powerhouse for agencies that need precise control over ad operations at scale. Its rule builder allows complex conditional logic that goes far beyond native platform capabilities, enabling agencies to automate routine optimizations while maintaining strategic control.
Key Features
- Advanced rule builder with complex conditions
- Cross-platform automation (Meta, Google, TikTok, Snapchat)
- Bulk creation and management tools
- Automated reporting and alerts
- Slack and email notifications
- Custom metric calculations for rules
Supermetrics
Best for Data Pipelines
$39-299/mo
Supermetrics excels at moving marketing data from ad platforms into the tools agencies already use. Whether you need data in Google Sheets, Looker Studio, Excel, or a data warehouse, Supermetrics handles the pipeline reliably. It is the glue that connects your data sources to your reporting infrastructure.
Key Features
- 100+ data source connectors
- Multiple destination options (Sheets, Looker, BigQuery)
- Scheduled automatic data refreshes
- Custom query builder for specific metrics
- Data blending across sources
- Historical data backfills
Optmyzr
Best for Google Ads
$249-499/mo
Optmyzr is the power tool for agencies managing significant Google Ads portfolios. Created by former Google employees, it offers sophisticated optimization capabilities including script-free automation, bid management, and account audits that leverage deep Google Ads expertise.
Key Features
- One-click optimizations for common tasks
- Advanced bid management strategies
- Comprehensive account auditing tools
- Shopping campaign optimization
- Budget pacing and forecasting
- PPC management scripts without coding
Adalysis
Best for PPC Audits
$99-249/mo
Adalysis specializes in finding optimization opportunities that others miss. Its audit capabilities systematically analyze Google Ads accounts against best practices, identifying issues and opportunities that would take hours to find manually. For agencies onboarding new clients or conducting regular reviews, it is invaluable.
Key Features
- Automated account audits and scoring
- Ad testing significance calculations
- Quality score tracking and analysis
- Wasted spend identification
- Competitor insights and benchmarks
- Actionable optimization recommendations
ClickUp
Best for Project Management
Free-$12/user
ClickUp has emerged as the project management platform of choice for many agencies, offering the flexibility to manage client work, campaigns, and team collaboration in one place. Its customizable views and automation help agencies maintain organization as they scale.
Key Features
- Multiple project views (list, board, Gantt, calendar)
- Custom fields and workflows
- Time tracking and workload management
- Document collaboration and wikis
- Automation for repetitive tasks
- Client portal capabilities with permissions
Notion
Best for Knowledge Base
Free-$10/user
Notion serves as the central knowledge hub for forward-thinking agencies. It excels at documenting processes, creating client wikis, managing SOPs, and maintaining the institutional knowledge that separates organized agencies from chaotic ones. Its flexibility supports everything from onboarding docs to campaign playbooks.
Key Features
- Flexible blocks for any content type
- Database views with filtering and sorting
- Team wikis and documentation
- Template system for consistent processes
- API for custom integrations
- Guest access for client collaboration
How to Choose the Right Tool
Key Criteria
- 1Multi-account management capabilities - Can it handle your current client count and scale with growth?
- 2White-label options - How well can you brand reports and dashboards for client presentation?
- 3Integration depth - Does it connect with all the platforms your clients use?
- 4Automation potential - Will it reduce manual work or just add another dashboard to check?
- 5Pricing at scale - What happens to costs as you add more clients and users?
- 6Learning curve vs. capability - Can your team actually adopt and use it effectively?
Questions to Ask
- ?How many ad accounts do we currently manage, and how fast are we growing?
- ?What percentage of our time goes to reporting vs. actual optimization?
- ?Which platforms do most of our clients use (Meta, Google, TikTok, etc.)?
- ?Do we need client-facing dashboards or is internal reporting sufficient?
- ?What is our budget per client for tools, and is it sustainable at scale?
- ?Which existing tools in our stack must new solutions integrate with?
Frequently Asked Questions
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