9 Best Omnichannel Advertising Tools in 2026
Compare the best omnichannel advertising tools for 2026. From customer journey orchestration and cross-channel attribution to unified campaign management and personalization, find the perfect tool for seamless omnichannel advertising.
Try AI-powered marketingKey Takeaways
- Benly ranks #1 for paid media intelligence in omnichannel, providing AI-powered analytics across Meta, Google, and TikTok to inform cross-channel strategy.
- True omnichannel requires connecting paid media with owned channels (email, SMS, web) - single tools rarely do both well.
- Klaviyo (#4) is the best starting point for e-commerce omnichannel, connecting email, SMS, and advertising audiences.
- Enterprise omnichannel (Braze, Salesforce, Adobe) requires significant investment - start simpler and scale up.
- Consider building your stack: Benly for paid media + Klaviyo/Braze for engagement + Segment for customer data unification.
True omnichannel advertising goes beyond managing multiple platforms - it orchestrates unified customer experiences across paid media, owned channels, and offline touchpoints.
Omnichannel advertising treats every customer touchpoint as part of a cohesive journey rather than isolated campaigns. This requires tools that not only manage ads across platforms but also connect paid media with email, SMS, website personalization, retail media, and even in-store experiences. The goal is recognizing customers across channels and delivering relevant messages at each touchpoint. While multi-platform tools focus on advertising efficiency, omnichannel tools focus on customer experience continuity. These nine platforms represent the best options for advertisers pursuing true omnichannel marketing in 2026.
Our methodology: We evaluated 30+ omnichannel marketing platforms based on channel coverage, customer journey capabilities, identity resolution, personalization features, ease of use, and real user reviews. Our team assessed each tool's ability to create connected experiences across paid, owned, and earned channels.
Quick Comparison
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| # | Tool | Best For | Price | Rating |
|---|---|---|---|---|
| 1 |  Benly | Paid Media Intelligence | $99/mo | |
| 2 | Braze | Customer Engagement | Custom | |
| 3 | Iterable | Cross-Channel Marketing | Custom | 4.4 |
| 4 | Klaviyo | E-commerce Omnichannel | $20/mo | |
| 5 | Salesforce Marketing Cloud | Enterprise | Custom | 4.2 |
| 6 | Adobe Experience Cloud | Enterprise Experience | Custom | 4.1 |
| 7 | Skai | Paid Media + Retail | Custom | 4.1 |
| 8 | Attentive | SMS + Ads Integration | Custom | 4.4 |
| 9 | Segment | Customer Data Platform | $120/mo | 4.3 |
Detailed Reviews
Benly
Our PickBest for Paid Media Intelligence in Omnichannel
$99/mo
Benly provides AI-powered analytics that unifies paid media performance across Meta, Google, TikTok, and more, serving as the advertising intelligence layer in your omnichannel stack. While not a full omnichannel orchestration platform, Benly excels at providing the paid media insights needed to inform omnichannel strategy - understanding which channels drive awareness vs. conversion, how campaigns perform across platforms, and where to allocate budget.
Key Features
- Unified paid media analytics (Meta, Google, TikTok)
- AI-powered cross-platform insights
- Automated performance reporting
- Natural language campaign analysis
- Budget allocation recommendations
- Creative performance comparison across channels
Braze
Best for Customer Engagement Orchestration
Custom pricing
Braze is a leading customer engagement platform that orchestrates personalized messaging across email, push notifications, SMS, in-app messages, and paid advertising audiences. Its Canvas feature enables visual journey building that responds to customer behavior in real-time, creating truly personalized omnichannel experiences.
Key Features
- Visual customer journey builder (Canvas)
- Real-time behavior-triggered messaging
- Email, push, SMS, and in-app messaging
- Audience sync to ad platforms
- AI-powered content personalization
- Predictive analytics and churn prevention
Iterable
Best for Cross-Channel Marketing
Custom pricing
Iterable is a cross-channel marketing platform that enables personalized messaging across email, SMS, push, in-app, and web. Its Workflow Studio provides flexible journey building, while AI features help optimize send times, content, and channel selection for each customer.
Key Features
- Workflow Studio journey builder
- Email, SMS, push, and web personalization
- AI-powered send time optimization
- Audience export to ad platforms
- A/B and multivariate testing
- Real-time segmentation
Klaviyo
Best for E-commerce Omnichannel
$20/mo
Klaviyo is the leading marketing automation platform for e-commerce, connecting email, SMS, and advertising audiences in flows that respond to shopping behavior. Its deep integration with Shopify and other e-commerce platforms enables sophisticated omnichannel experiences for online retailers.
Key Features
- E-commerce flow automation
- Email and SMS orchestration
- Facebook and Instagram audience sync
- Product recommendations
- Deep Shopify integration
- Predictive analytics for e-commerce
Salesforce Marketing Cloud
Best for Enterprise Omnichannel
Custom pricing
Salesforce Marketing Cloud is the enterprise standard for omnichannel marketing orchestration, connecting advertising, email, mobile, social, and web experiences. Journey Builder enables complex customer journeys that span all channels, while integration with Salesforce CRM provides unified customer data.
Key Features
- Journey Builder orchestration
- Advertising Studio for paid media
- Email, mobile, and social studios
- CRM integration for unified profiles
- AI-powered Einstein personalization
- Enterprise security and compliance
Adobe Experience Cloud
Best for Enterprise Experience
Custom pricing
Adobe Experience Cloud provides enterprise-grade omnichannel marketing through Adobe Campaign, Journey Optimizer, and Real-Time CDP. It excels at creating personalized experiences across web, email, mobile, and advertising for large organizations with complex customer journey requirements.
Key Features
- Adobe Journey Optimizer
- Real-Time Customer Data Platform
- Cross-channel campaign management
- AI-powered personalization (Sensei)
- Integration with Adobe Creative Cloud
- Enterprise analytics and attribution
Skai
Best for Paid Media + Retail Media
Custom pricing
Skai (formerly Kenshoo) provides omnichannel advertising management across search, social, and retail media networks. It's particularly strong at connecting traditional paid media with retail media advertising (Amazon, Walmart, Instacart), creating unified omnichannel advertising strategies for CPG and retail brands.
Key Features
- Cross-channel paid media management
- Retail media network support
- Portfolio budget optimization
- Advanced automation rules
- Unified reporting and analytics
- Custom attribution modeling
Attentive
Best for SMS + Advertising Integration
Custom pricing
Attentive is the leading SMS marketing platform with growing omnichannel capabilities. It connects SMS campaigns with advertising audiences, enabling coordinated messaging where SMS subscribers see aligned ads and non-subscribers are targeted for acquisition. Strong for brands prioritizing mobile-first omnichannel.
Key Features
- SMS marketing automation
- AI-powered message optimization
- Advertising audience sync
- Two-way conversational messaging
- Behavioral trigger workflows
- E-commerce platform integrations
Segment
Best for Customer Data Platform
$120/mo
Segment is the leading customer data platform (CDP) that unifies customer data across all touchpoints and sends it to advertising, analytics, and marketing tools. While not an execution platform, Segment provides the unified customer identity foundation that enables true omnichannel personalization.
Key Features
- Customer data unification
- Identity resolution across channels
- Real-time audience building
- 300+ tool integrations
- Data governance and privacy
- Profile and trait management
How to Choose the Right Tool
Key Criteria
- 1Omnichannel scope - determine which channels (paid, email, SMS, web, retail) you need to orchestrate
- 2Primary channel focus - some tools excel at owned channels, others at paid media
- 3Business type - e-commerce, B2B, retail, and enterprise have different needs
- 4Technical resources - enterprise tools require significant implementation investment
- 5Data infrastructure - consider if you need CDP capabilities or already have them
Questions to Ask
- ?Which channels do you want to orchestrate (paid, email, SMS, web)?
- ?Do you have existing customer data infrastructure?
- ?What's your monthly marketing technology budget?
- ?Are you primarily e-commerce, B2B, or retail?
- ?Do you need retail media network support?
Frequently Asked Questions
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