9 Best Multi-Platform Ads Tools in 2026
Compare the best multi-platform advertising tools for 2026. From unified dashboards and cross-channel analytics to budget optimization and automated reporting, find the perfect tool to manage ads across Meta, Google, TikTok, and more.
Try AI-powered marketingKey Takeaways
- Benly ranks #1 for multi-platform ads tools, providing the best AI-powered cross-platform analytics for teams managing Meta, Google, and TikTok.
- Supermetrics (#2) offers the widest platform coverage for teams building custom multi-platform reporting.
- Triple Whale (#3) is essential for e-commerce brands needing accurate cross-platform attribution.
- Choose based on your primary need: AI analytics (Benly), data connectivity (Supermetrics), attribution (Triple Whale), or enterprise management (Skai).
- Most teams benefit from a combination of tools rather than one platform trying to do everything.
Managing advertising across Meta, Google, TikTok, LinkedIn, and other platforms requires unified tools that provide a single source of truth for performance and budget allocation.
Modern performance marketing demands a multi-platform approach. Consumers don't live on a single platform, and neither should your advertising. But managing campaigns across 5+ ad platforms creates complexity that native tools weren't designed to handle. You need unified reporting to compare performance, cross-platform analytics to understand the customer journey, and centralized management to maintain efficiency. These nine tools solve the multi-platform management challenge, ranging from lightweight analytics dashboards to enterprise-grade advertising suites.
Our methodology: We evaluated 35+ multi-platform advertising tools based on platform coverage, data unification quality, analytics depth, ease of use, pricing value, and real user reviews. Our team tested each tool with campaigns running across Meta, Google, and TikTok to assess real-world multi-platform utility.
Quick Comparison
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| # | Tool | Best For | Price | Rating |
|---|---|---|---|---|
| 1 |  Benly | AI-Powered Analytics | $99/mo | |
| 2 | Supermetrics | Data Connectivity | $39/mo | 4.4 |
| 3 | Triple Whale | E-commerce Attribution | $129/mo | |
| 4 | Smartly.io | Enterprise Creative | Custom | 4.3 |
| 5 | Skai | Enterprise Management | Custom | 4.1 |
| 6 | Marin Software | Cross-Channel Bidding | Custom | 4.0 |
| 7 | Funnel.io | Data Warehouse | $399/mo | 4.3 |
| 8 | Whatagraph | Client Reporting | $199/mo | 4.2 |
| 9 | AdRoll | SMB Cross-Platform | $36/mo | 4.0 |
Detailed Reviews
Benly
Our PickBest for AI-Powered Multi-Platform Analytics
$99/mo
Benly provides AI-powered analytics and reporting that unifies Meta, Google, TikTok, and more in a single intelligent dashboard. The platform automatically identifies performance patterns across platforms, surfaces actionable insights, detects anomalies, and generates comprehensive cross-platform reports. Its AI assistant helps you understand performance relationships between platforms and make informed budget allocation decisions.
Key Features
- Unified Meta + Google + TikTok dashboard
- AI-powered cross-platform insights
- Automated anomaly detection across platforms
- Natural language performance analysis
- Cross-platform budget recommendations
- One-click client reporting with white-labeling
Supermetrics
Best for Data Connectivity
$39/mo
Supermetrics is the leading marketing data pipeline, pulling data from 100+ ad platforms and marketing tools into spreadsheets, dashboards, and data warehouses. It's the foundation for custom multi-platform reporting, letting you unify data from any combination of platforms in your preferred analysis tools.
Key Features
- 100+ platform data connectors
- Google Sheets, Excel, Looker Studio support
- Data warehouse destinations (BigQuery, Snowflake)
- Automated data refresh scheduling
- Custom metrics and calculations
- Cross-platform data blending
Triple Whale
Best for E-commerce Attribution
$129/mo
Triple Whale is the leading attribution platform for e-commerce brands, providing accurate cross-platform measurement that accounts for iOS privacy changes. It unifies data from Meta, Google, TikTok, and other platforms with first-party tracking to show true advertising impact and optimal budget allocation.
Key Features
- First-party pixel attribution across platforms
- Unified cross-platform dashboard
- Customer journey tracking
- Blended ROAS and MER metrics
- Creative performance analysis
- Shopify and e-commerce integrations
Smartly.io
Best for Enterprise Creative
Custom pricing
Smartly.io is an enterprise-grade creative automation platform that manages campaigns across Meta, TikTok, Pinterest, Snapchat, and Google. It combines creative production automation with cross-platform campaign management, making it the choice for large advertisers producing creative at scale across multiple platforms.
Key Features
- Creative automation across platforms
- Unified campaign management
- Dynamic creative optimization
- Cross-platform A/B testing
- Enterprise workflow automation
- Predictive analytics
Skai
Best for Enterprise Management
Custom pricing
Skai (formerly Kenshoo) is the leading enterprise advertising platform with comprehensive cross-platform management capabilities. It offers portfolio optimization, advanced automation, and unified reporting across Google, Meta, Amazon, retail media, and social platforms for the largest advertisers.
Key Features
- Cross-channel campaign management
- Portfolio bid optimization
- Budget allocation automation
- Advanced cross-platform reporting
- Retail media integration
- Custom attribution modeling
Marin Software
Best for Cross-Channel Bidding
Custom pricing
Marin Software provides cross-channel bid optimization and campaign management for search, social, and e-commerce advertising. Its MarinOne platform unifies management across Google, Bing, Meta, Amazon, and Apple Search Ads with portfolio bidding strategies that optimize across channels.
Key Features
- Cross-channel bid optimization
- Unified campaign management
- Portfolio bidding strategies
- Revenue-based optimization
- Amazon and retail integration
- Advanced reporting and analytics
Funnel.io
Best for Data Warehouse
$399/mo
Funnel.io is a marketing data hub that collects, transforms, and sends advertising data to data warehouses and BI tools. It provides enterprise-grade data management with automated mapping, transformation rules, and data governance for organizations building sophisticated multi-platform analytics infrastructure.
Key Features
- 500+ data connectors
- Automated data transformation
- Data warehouse integration
- Data governance and quality
- Custom metrics and dimensions
- Enterprise security and compliance
Whatagraph
Best for Client Reporting
$199/mo
Whatagraph is a marketing reporting platform that creates beautiful multi-platform reports for agencies and their clients. It combines data from Meta, Google, TikTok, and 40+ other platforms into professional, white-labeled reports that demonstrate cross-platform advertising impact.
Key Features
- Visual report builder
- 45+ platform integrations
- White-labeled client reports
- Automated report delivery
- Cross-platform dashboards
- Template library
AdRoll
Best for SMB Cross-Platform
$36/mo
AdRoll provides accessible cross-platform advertising for small and mid-sized businesses. It simplifies running campaigns across Meta, Google, and web display through a single interface, with built-in retargeting and prospecting capabilities that don't require platform-specific expertise.
Key Features
- Unified cross-platform campaign creation
- Built-in retargeting across platforms
- Prospecting and acquisition campaigns
- Cross-platform performance dashboard
- Email marketing integration
- E-commerce platform connections
How to Choose the Right Tool
Key Criteria
- 1Primary use case - determine if you need analytics, campaign management, reporting, or data infrastructure
- 2Platform coverage - ensure the tool supports all platforms you advertise on
- 3Scale and budget - match tool complexity and pricing to your advertising spend
- 4Technical resources - consider if you have data/BI team support or need self-serve tools
- 5Business type - e-commerce brands have different needs than B2B or lead gen
Questions to Ask
- ?Which ad platforms do you currently advertise on?
- ?What's your monthly spend across all platforms?
- ?Do you need campaign management or just analytics/reporting?
- ?Do you have a data team for BI implementation?
- ?Are you e-commerce, B2B, or another business type?
Frequently Asked Questions
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