See what makes ads perform
Upload any ad creative and get an instant AI-powered report with hook scoring, structure breakdown, and competitor benchmarks — powered by 50M+ ads.
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Everything you need to decode ad performance
One upload. Six dimensions of analysis. Actionable recommendations backed by 50M+ ads.
Hook Analysis
Frame-by-frame breakdown of your first 3 seconds with attention scoring and benchmark comparison.
Structure Breakdown
Visual timeline of your ad's narrative blocks — hook, problem, demo, proof, CTA — with framework adherence scoring.
Copy & Visual Scoring
Per-sentence copy analysis, readability metrics, color psychology mapping, and visual composition scoring.
Competitor Intel
Find 20+ similar ads running right now. See what hooks, structures, and styles are winning in your category.
Ad DNA Formula
A compact notation that describes your ad's creative recipe — style, hook type, structure, and emotional tone.
Retention Prediction
AI-predicted view retention curves with drop-off markers and key moment analysis for video ads.
How Ad X-Ray Works
Three steps to a complete creative intelligence report
Upload
Drop your image or video ad creative. No signup, no login, no credit card.
AI Analysis
Our AI analyzes hook effectiveness, structure, copy, visuals, and predicted retention in under 30 seconds.
Full Report
Get an editorial-quality report with scores, benchmarks, competitor intel, and actionable recommendations.
Stop guessing. Start knowing.
How Ad X-Ray transforms your creative review process
Manual Review
- ×Subjective opinions on what makes an ad “good”
- ×No data on hook effectiveness or structure
- ×Hours spent manually reviewing competitor ads
- ×No benchmark data to compare against
- ×Guessing why some creatives outperform others
Ad X-Ray Analysis
- ✓Objective, data-backed scores across 6 dimensions
- ✓Frame-by-frame hook analysis with attention scoring
- ✓Instant competitor intel with 20+ similar ads
- ✓Benchmarks from 50M+ analyzed ad creatives
- ✓Clear Ad DNA formula showing exactly what works
Ad Performance Benchmarks
See how your creatives stack up against industry standards. Our benchmarks are built from analysis of 12,847 ads across Meta, TikTok, and Google Ads.
Hook scoring
Average hook scores by ad format, so you know exactly where you stand.
Optimal duration
Data-backed video length recommendations for maximum engagement.
Top hook types
The hook styles that consistently win in each format category.
UGC Video
Polished Video
Static Image
Carousel
Based on analysis of 12,847 ads across Meta, TikTok, and Google Ads.
The Ad DNA Framework
Every ad has a creative DNA — a unique combination of style, hook type, structural blocks, and emotional tone. Ad X-Ray decodes this formula so you can replicate what works.
Style identification
UGC, Polished, Meme — instantly categorized from your creative.
Hook type classification
Question, Pattern Interrupt, Bold Claim, Curiosity Gap, and more.
Structural blocks mapping
Hook > Problem > Demo > Proof > CTA — see your ad's narrative flow.
Master Ad Creative Strategy
Go deeper with our free guides on writing high-converting ad copy, designing scroll-stopping visuals, and structuring creatives that convert.
Frequently Asked Questions
Ad X-Ray is a free AI-powered creative analysis tool that scores your ad creatives across multiple dimensions — hook effectiveness, structure, copy quality, visual impact, and predicted retention. Upload any image or video ad and get an instant editorial-quality report.
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