From the Benly team. AdSpy.sh and Get MCP Ads are products built by the team behind Benly. Agentik is our exclusive partner bringing both together on a pay-per-use basis.
A useful marketing question rarely belongs to one tool. Why has a category changed its message? Which competitors are testing a new offer? Does that change explain anything in our own results? Answering those questions means moving between public creative research, private account data and the assistant where the work is taking shape.
Our partnership with Agentik gives that workflow a common point of access. Agentik brings together AdSpy.sh and Get MCP Ads, two products built by the team behind Benly, through an exclusive pay-per-use partnership. You can use their supported tools in your AI assistant and pay for the calls you make from one prepaid balance. Here is what that means in practice, and how to choose the right starting point.
Three complementary roles in one workflow
We built AdSpy.sh around an external question: what can we learn from the advertising other brands publish? It helps researchers find creative, inspect hooks and transcripts, recognize recurring approaches and keep references with context. It uses public creative records rather than access to a competitor’s private advertising account.
We built Get MCP Ads around an internal question: what do our own advertising and analytics accounts tell us? It connects accounts you authorize to compatible assistants. Reporting, creative reviews and supported campaign operations can then happen in the same conversation, with account selection and confirmation boundaries.
Agentik supplies the shared access and billing layer. Your assistant discovers a tool, reads its inputs and pricing, and executes it through a common connection. This is the practical meaning of our partnership: competitor context and your own performance data become available within one metered workflow, while each product keeps its purpose.
| Product | Question it answers | Starting point |
|---|---|---|
| AdSpy.sh | What are other brands saying and showing? | Public ads, creative records and research |
| Get MCP Ads | What is happening in my authorized accounts? | Your connected advertising and analytics data |
| Agentik | How can my assistant use these tools together? | Tool discovery, execution and one prepaid balance |
How Agentik turns an assistant into a tool user
An assistant needs a way to request real data and perform a defined operation. MCP, the Model Context Protocol, provides that connection in compatible clients. Agentik presents a remote MCP connection for assistants such as Claude, Codex and Cursor; ChatGPT access depends on the client’s custom app support and plan. Developers can also integrate through REST when a workflow belongs in their own application.
Discovery comes before execution
The useful sequence starts with a task rather than a memorized endpoint. Ask the assistant to find relevant tools, show what they do and explain the billing unit. A search, an analysis and a change are different operations, even when the conversation groups them into a single request. Inspecting that sequence makes the expected output and cost easier to understand before work begins.
The catalog extends beyond advertising
Agentik also lists tools for web search, page reading, SEO, company research, public datasets and AI media. That matters when a marketing problem requires context around the ad itself. A researcher can examine a landing page after collecting creative references, or compare a brand’s message with the search results its audience sees. The available tool and its current schema determine which operations are supported.
The connection brings tools into the assistant you already use; it does not remove the need to make a good research decision. A precise question, a bounded sample and a clear deliverable still determine whether the final answer is useful. The technology makes that work executable from a conversation.
What pay per use actually means
Pay per use changes the unit of purchase. Instead of starting with another recurring tool subscription for an occasional task, you fund an Agentik balance and use supported operations as needed. Agentik’s AdSpy integration explicitly offers this route without a separate AdSpy subscription. Get MCP Ads still requires your own connected account and permissions; metered access and identity authorization are separate concerns.
Pricing needs to be read at the tool level. A call can be priced per operation, per returned unit or from provider-reported consumption. A request for a complete market review may use multiple tools, so its total is not necessarily the price of one search. Some tools are free. Others publish a fixed rate or a usage-based quote. Ask your assistant to describe the expected sequence before starting a broad investigation.
Tool prices and top-up fees are separate
As checked on October 22, 2026, Agentik advertises 0% markup on tool calls. Its pricing page separately lists the fee for adding credit: no platform fee on the first successful top-up of $10 or less, otherwise 5.5% with a $0.80 minimum. The fee is added to the chosen credit rather than deducted from it. Prices are shown in USD before tax, and the checkout shows the total before you confirm.
The distinction matters when comparing usage models. A smaller occasional workflow and a team conducting research every day have different economics. Estimate the tools you expect to call, how many records you need and how often the work repeats. Then compare that pattern with the products’ direct plans. Pay per use gives you another access route; its value depends on the work you actually do.
A practical workflow: from competitor ads to your next test
Consider a team preparing a new creative brief for a skincare brand. The goal is to identify a useful test with evidence behind it. This is an illustrative workflow, not a claim about a campaign we ran or a result a customer achieved.
- Define the research boundary. Choose the competitors, markets, dates and formats that matter. Ask the assistant to show the relevant tools and prices before execution.
- Gather competitor evidence with AdSpy. Retrieve an initial creative sample, inspect available analysis and transcripts, and group the observed hooks, proof points and offers. Keep a link to each supporting example.
- Check your own account context with Get MCP Ads. Connect and select the appropriate accounts, then compare comparable periods and creative performance. Preserve the source, currency and attribution context of the numbers.
- Read the offer around the ad. Where suitable tools are available, examine the destination page to see whether the promise in the creative is supported by the page a visitor reaches.
- Write a testable brief. Separate what competitors visibly do from what your own results establish. Propose a small creative change, the audience it addresses and the metric that would decide whether to keep it.
The value is the continuity of the evidence. AdSpy contributes market observations. Get MCP Ads contributes authorized account data. Agentik makes the supported tool calls accessible through one balance. The strategist can follow up in the same conversation instead of rebuilding the context for every part of the investigation.
For the research side, read our detailed story on how we built AdSpy.sh for competitor ad intelligence. For the account side, see how Get MCP Ads connects advertising data to AI assistants.
Keep control over access, spend and completion
A shared balance makes purchasing simpler, but good operating boundaries still matter. Agentik supports separate API keys with hourly, daily, lifetime and per-tool spending caps. Most tools reserve a maximum before running. Tools explicitly marked actual-cost can settle above an estimated reservation or balance; capped keys cannot run those uncapped operations. Read the tool’s pricing mode when setting a budget.
Advertising access has another boundary: your platform authorization. Get MCP Ads requires the account connection, and supported changes use a preview followed by a separate confirmation. Reading a report and changing a budget should remain distinct decisions. Paying for a tool call does not pay the advertising platform’s media spend or authorize an assistant to increase it without the required confirmation.
Completion also deserves attention. Collecting a missing brand or generating an analysis can involve a background job. A receipt that a request was accepted is not the final creative library or review. A useful assistant follows the job status, waits for a terminal result and explains any coverage gaps before drawing conclusions.
Choose the starting point that fits your team
Start with Agentik when your work already happens in an AI assistant and the task spans several kinds of tools. Its pay-per-use route is particularly relevant for occasional investigations, prototypes and repeatable agent workflows where you want to see the operations and their costs. Start with a narrow task before expanding the workflow.
Start with AdSpy directly when competitor research is the ongoing job. Start with Get MCP Ads directly when connecting your advertising and analytics accounts to an assistant is the main requirement. Choose Benly when the team needs a shared product workspace across reporting, competitive intelligence and creative production. These entry points reflect different working habits within the same broader ecosystem.
We built the specialist products because the underlying jobs deserve depth. Our exclusive Agentik partnership makes them available together through a different economic model: use the supported tools when the question calls for them, with one balance and clear evidence of what ran. Explore Agentik and its tool catalog to plan your first workflow.
Product references checked October 22, 2026: Agentik pricing, AdSpy tools on Agentik and Get MCP Ads tools on Agentik. Tool availability, prices and direct product plans can change.
Explore the rest of the ecosystem
Read the companion stories to see how competitor research, your own advertising data and access through Agentik fit together.
- AdSpy.sh: Competitor Ad Intelligence and Creative Research — Inside AdSpy.sh, built by the team behind Benly: competitor ad search, creative analysis, Brand X-Ray and shared research, also available through Agentik on pay per use.
- Get MCP Ads: Connect Your Advertising Accounts to AI — Why we built Get MCP Ads: connect authorized advertising and analytics accounts to your AI assistant, review real performance and preview changes, with metered access through Agentik.
