9 Best LinkedIn Ads Tools in 2026
Compare the best LinkedIn Ads tools for 2026. From B2B targeting and lead generation to account-based marketing and analytics, find the perfect tool to maximize your LinkedIn advertising ROI.
Try AI-powered marketingKey Takeaways
- LinkedIn Campaign Manager and Sales Navigator are essential foundations for B2B advertising (#1 and #2), providing unmatched professional targeting capabilities.
- Benly ranks #3 for LinkedIn Ads tools, offering the best cross-platform analytics for teams managing LinkedIn alongside Meta and Google.
- ABM platforms like Metadata.io, 6sense, and Demandbase add significant value for enterprise B2B teams spending $20K+/month on LinkedIn.
- Intent data from platforms like 6sense helps prioritize budget toward in-market accounts, improving LinkedIn Ads efficiency.
- LinkedIn's premium costs make optimization critical - use the right tools to ensure every ad dollar reaches the right decision-makers.
LinkedIn is the undisputed leader for B2B advertising, with over 1 billion professionals and unmatched targeting by job title, company, industry, and seniority level.
LinkedIn Ads commands premium CPMs for good reason - it's the only platform where you can reliably reach decision-makers at specific companies with specific job titles. However, those high costs make optimization critical. The right tools can help you squeeze more value from every LinkedIn ad dollar through better targeting, creative optimization, and lead management. From LinkedIn's native Campaign Manager to specialized B2B tools for account-based marketing and lead scoring, these nine platforms represent the best options for LinkedIn advertisers in 2026.
Our methodology: We evaluated 20+ LinkedIn advertising tools based on B2B-specific features, lead generation capabilities, integration quality, pricing value, and real user reviews from G2 and Capterra. Our team tested each tool with actual LinkedIn Ads campaigns to assess real-world performance for B2B marketers.
Quick Comparison
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| # | Tool | Best For | Price | Rating |
|---|---|---|---|---|
| 1 | LinkedIn Campaign Manager | Official Tool | Free | 4.2 |
| 2 | LinkedIn Sales Navigator | Account Targeting | $99/mo | 4.4 |
| 3 |  Benly | Cross-Platform Analytics | $99/mo | |
| 4 | Metadata.io | B2B Demand Gen | $3,950/mo | 4.3 |
| 5 | 6sense | Intent Data | Custom | 4.4 |
| 6 | Demandbase | ABM Platform | Custom | 4.3 |
| 7 | HubSpot | CRM Integration | $800/mo | 4.4 |
| 8 | ZoomInfo | Contact Data | $14,995/yr | 4.3 |
| 9 | Dux-Soup | LinkedIn Automation | $14/mo | 4.0 |
Detailed Reviews
LinkedIn Campaign Manager
Best Official Tool
Free
LinkedIn Campaign Manager is the official platform for running LinkedIn advertising campaigns, providing access to all ad formats including Sponsored Content, Message Ads, Dynamic Ads, and Lead Gen Forms. With unmatched professional targeting capabilities and direct access to LinkedIn's 1B+ members, it's the essential foundation for any LinkedIn advertiser.
Key Features
- All LinkedIn ad formats and placements
- Professional targeting (job title, company, industry)
- Lead Gen Forms with auto-fill from profiles
- Website demographics reporting
- Matched Audiences for retargeting
- Company and contact list targeting
Benly
Our PickBest for Cross-Platform Analytics
$99/mo
Benly provides AI-powered analytics that unifies LinkedIn Ads data with Meta, Google, and TikTok in a single dashboard. The platform helps B2B marketers understand how LinkedIn performs relative to other channels, identify opportunities to shift budget, and generate reports that demonstrate LinkedIn's impact on the overall marketing mix.
Key Features
- Unified LinkedIn + Meta + Google analytics
- AI-powered performance insights
- Cross-platform budget recommendations
- Automated client reporting
- Natural language campaign analysis
- Performance anomaly detection
Metadata.io
Best for B2B Demand Generation
$3,950/mo
Metadata.io is a B2B demand generation platform that automates and optimizes LinkedIn Ads at scale. It uses AI to automatically test thousands of audience and creative combinations, optimizing toward pipeline and revenue rather than just leads. The platform is designed specifically for B2B SaaS companies running LinkedIn campaigns.
Key Features
- AI-powered audience testing
- Automatic creative optimization
- Pipeline and revenue attribution
- Cross-channel campaign management
- Personalized ad experiences
- Intent data integration
6sense
Best for Intent Data
Custom pricing
6sense is an account intelligence platform that identifies which companies are in-market for your solution using intent data. Integrating with LinkedIn Ads, it helps you prioritize budget toward accounts showing buying signals and personalize ads based on where prospects are in their journey.
Key Features
- Intent data and buying signals
- Account identification and scoring
- Predictive analytics
- LinkedIn Ads integration
- Sales and marketing alignment
- Multi-channel orchestration
Demandbase
Best for ABM Platform
Custom pricing
Demandbase is a comprehensive account-based marketing platform with strong LinkedIn Ads integration. It combines account identification, intent data, and advertising orchestration to help B2B companies run sophisticated ABM programs that include LinkedIn as a key channel.
Key Features
- Account identification and intelligence
- Intent data and engagement scoring
- LinkedIn Ads integration and optimization
- Multi-channel ABM orchestration
- Personalization and website experiences
- Revenue attribution
HubSpot
Best for CRM Integration
$800/mo
HubSpot's Marketing Hub integrates LinkedIn Ads with your CRM for closed-loop reporting and lead management. Track LinkedIn leads through your entire funnel, see which campaigns drive revenue, and automatically sync audiences between HubSpot and LinkedIn for retargeting.
Key Features
- LinkedIn Ads connection and reporting
- Lead tracking through CRM funnel
- Audience sync for retargeting
- Attribution reporting
- Form and landing page integration
- Workflow automation for leads
ZoomInfo
Best for Contact Data
$14,995/yr
ZoomInfo provides the largest B2B contact database for building LinkedIn advertising audiences. Upload target account lists to find decision-maker contacts, then use that data for LinkedIn Matched Audiences targeting. Essential for ABM strategies requiring precise contact-level targeting.
Key Features
- B2B contact and company database
- Intent data signals
- Contact list building
- LinkedIn integration for targeting
- Enrichment and data accuracy
- Sales intelligence features
Dux-Soup
Best for LinkedIn Automation
$14/mo
Dux-Soup is a LinkedIn automation tool that complements advertising with automated outreach. While not an advertising platform itself, it helps warm up target accounts with connection requests and messages before or after showing them ads, creating a multi-touch B2B strategy.
Key Features
- Automated LinkedIn visits and connections
- Message sequences and follow-ups
- Profile tagging and organization
- CRM integration
- Campaign tracking
- Team collaboration features
How to Choose the Right Tool
Key Criteria
- 1Budget and scale - LinkedIn Ads costs are high, so tool investment should match your ad spend
- 2ABM maturity - advanced tools require mature account-based strategies to deliver value
- 3Integration needs - consider CRM, sales tools, and data platform integrations
- 4Data requirements - determine if you need intent data, contact data, or both
- 5Cross-platform scope - decide if you need LinkedIn-only or unified analytics
Questions to Ask
- ?What's your monthly LinkedIn Ads budget?
- ?Do you have an account-based marketing strategy in place?
- ?What CRM and sales tools do you use?
- ?Do you need intent data for targeting prioritization?
- ?Are you managing LinkedIn alongside other ad platforms?
Frequently Asked Questions
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