11 Best Ad Tools for B2B in 2026
The comprehensive guide to ad tools that help B2B companies generate demand and pipeline. From account-based marketing to LinkedIn optimization, find tools that drive qualified B2B opportunities.
Try AI-powered marketingKey Takeaways
- LinkedIn Ads (#1) is essential for B2B - no other platform matches its professional targeting precision for reaching decision-makers.
- Benly (#2) provides creative intelligence that helps B2B marketers understand what content resonates with professional audiences.
- ABM platforms (6sense, Demandbase) are powerful but require enterprise budgets and mature ABM strategies to justify investment.
- Google Ads captures high-intent B2B buyers - essential for demand capture alongside LinkedIn's awareness and targeting.
- Start with foundational tools (LinkedIn, Google, HubSpot, Benly), add ABM sophistication as you scale past $100K in annual ad spend.
B2B advertising requires different tools than B2C. Longer sales cycles, multiple stakeholders, account-level buying decisions, and the need to track pipeline - not just conversions - demand specialized solutions built for B2B complexity.
We evaluated ad tools specifically through the B2B lens: account-based targeting capabilities, CRM integration depth, pipeline attribution, and the ability to reach professional audiences with relevant messaging. This guide covers the 11 best ad tools for B2B marketing in 2026 - from ABM platforms to LinkedIn optimization.
Our methodology: We tested each tool across B2B-specific criteria: professional targeting precision, account-based capabilities, CRM integration, pipeline attribution, and fit for different B2B motions. Ratings reflect feedback from 80+ B2B marketing leaders.
Quick Comparison
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| # | Tool | Best For | Price | Rating |
|---|---|---|---|---|
| 1 | LinkedIn Ads | B2B Targeting | Pay for ads | |
| 2 |  Benly | AI Creative Intelligence | $99/mo | |
| 3 | 6sense | ABM & Intent Data | Custom | 4.4 |
| 4 | HubSpot | CRM-Connected Marketing | $20/mo | |
| 5 | Demandbase | Account Intelligence | Custom | 4.3 |
| 6 | Google Ads | High-Intent Search | Pay for ads | |
| 7 | Metadata.io | ABM Advertising | Custom | 4.3 |
| 8 | Rollworks | Mid-Market ABM | $975/mo | 4.2 |
| 9 | Terminus | Multi-Channel ABM | Custom | 4.1 |
| 10 | Cognism | B2B Data | Custom | 4.2 |
| 11 | ZoomInfo | Contact Intelligence | Custom | 4.3 |
Detailed Reviews
LinkedIn Ads
Best for B2B Targeting
Pay for ads (min $10/day)
LinkedIn Ads provides unmatched targeting precision for B2B marketers. Target by job title, company size, industry, seniority, skills, and more - reaching exactly the professional audiences you need. While CPMs are higher than other platforms, the ability to reach decision-makers directly makes LinkedIn the cornerstone of most B2B advertising programs.
Key Features
- Professional targeting (title, company, seniority)
- Account targeting for ABM
- Lead Gen Forms with auto-fill
- Company engagement reporting
- Retargeting and matched audiences
- Conversation ads and InMail
Benly
Our PickBest for AI Creative Intelligence
$99/mo
Benly helps B2B marketers understand what creative resonates with professional audiences. Its AI analyzes competitor B2B campaigns across LinkedIn, Google, and Meta, identifying patterns in effective B2B creative. For B2B marketers where creative often becomes an afterthought, Benly provides the intelligence to create ads that actually engage decision-makers.
Key Features
- AI-powered B2B ad analysis
- Competitor creative intelligence
- Ad variation generation
- Multi-platform coverage
- Performance pattern recognition
- B2B-specific creative insights
6sense
Best for ABM & Intent Data
Custom pricing
6sense is the leading platform for account-based marketing powered by intent data. It identifies which accounts are in-market for your solution, prioritizes them by buying stage, and enables targeted advertising to the accounts most likely to buy. For enterprise B2B with complex sales cycles, 6sense provides the intelligence layer that ABM requires.
Key Features
- Intent data and buying stage prediction
- Account identification and prioritization
- Multi-channel advertising orchestration
- Salesforce and CRM integration
- Account engagement tracking
- AI-powered recommendations
HubSpot
Best for CRM-Connected Marketing
$20/mo (Starter)
HubSpot provides the complete B2B marketing platform with ads connected directly to CRM. Build audiences from CRM segments, track leads through to revenue, and understand which campaigns drive pipeline. For B2B companies wanting unified marketing and sales data, HubSpot eliminates the gaps between advertising and revenue.
Key Features
- CRM-based audience building
- Ad management across platforms
- Pipeline and revenue attribution
- Marketing automation
- Lead scoring and routing
- Sales and marketing alignment
Demandbase
Best for Account Intelligence
Custom pricing
Demandbase combines account identification, intent data, and advertising in one ABM platform. Its strength is turning anonymous website visitors into known accounts and targeting them across channels. For B2B companies wanting to de-anonymize their traffic and engage accounts at scale, Demandbase provides the foundation.
Key Features
- Account identification
- Intent signal detection
- ABM advertising across channels
- Website personalization
- Sales intelligence
- Account-based analytics
Google Ads
Best for High-Intent Search
Pay for ads
Google Ads captures B2B buyers at their highest intent - when they search for solutions. Bottom-funnel keywords deliver qualified prospects ready to evaluate. While B2B targeting is less precise than LinkedIn, the intent signal from search makes Google Ads essential for capturing active demand in most B2B categories.
Key Features
- Search ads for solution keywords
- Performance Max campaigns
- Display remarketing
- YouTube video ads
- Conversion tracking
- Audience targeting options
Metadata.io
Best for ABM Advertising
Custom pricing
Metadata.io automates B2B advertising with account-based targeting across LinkedIn, Facebook, and display. Match your target account list to ad audiences, run experiments automatically, and focus budget on accounts showing engagement. For B2B marketers wanting ABM execution without enterprise platform complexity, Metadata delivers.
Key Features
- Account-based audience matching
- Automated experimentation
- Cross-platform campaign management
- Intent data integration
- CRM integration
- Budget optimization
RollWorks
Best for Mid-Market ABM
$975/mo
RollWorks (by NextRoll) provides account-based advertising accessible to mid-market B2B companies. It combines account identification, intent signals, and multi-channel advertising at price points below enterprise ABM platforms. For growing B2B companies ready for ABM but not enterprise budgets, RollWorks provides an entry point.
Key Features
- Account identification
- Intent data integration
- Multi-channel advertising
- Account scoring and prioritization
- CRM integration
- Account-based reporting
Terminus
Best for Multi-Channel ABM
Custom pricing
Terminus provides multi-channel ABM execution across display, LinkedIn, email, and connected TV. Its strength is coordinating account-based campaigns across touchpoints for cohesive account experiences. For B2B companies wanting sophisticated multi-channel ABM orchestration, Terminus provides the execution layer.
Key Features
- Multi-channel campaign orchestration
- Display, LinkedIn, email, CTV
- Account engagement measurement
- Intent data integration
- Email signature marketing
- Chat and web personalization
Cognism
Best for B2B Data
Custom pricing
Cognism provides B2B contact and company data with strong European coverage and compliance. Its data powers both sales outreach and advertising audiences. For B2B companies needing reliable contact data for audience building and prospecting, Cognism provides quality data with GDPR compliance built-in.
Key Features
- B2B contact database
- Company and firmographic data
- Intent data (Bombora partnership)
- GDPR-compliant data
- Browser extension
- CRM and tool integrations
ZoomInfo
Best for Contact Intelligence
Custom pricing
ZoomInfo is the largest B2B contact database, powering both sales prospecting and marketing audiences. Its MarketingOS product enables audience building and advertising based on ZoomInfo's extensive data. For B2B companies needing deep contact intelligence for targeting, ZoomInfo provides the most comprehensive US database.
Key Features
- Largest B2B contact database
- Intent data and signals
- MarketingOS for advertising
- Website visitor identification
- Workflow automation
- CRM integration
How to Choose the Right Tool
Key Criteria
- 1Stage and budget - Are you enterprise-ready for ABM or starting with foundational tools?
- 2Target audience - Do you need precise professional targeting (LinkedIn) or broad reach?
- 3Sales motion - Is your sales cycle ABM-focused or more volume-driven?
- 4Data needs - Do you have account data or need to build it?
- 5Integration requirements - What CRM and tools need to connect?
- 6Creative challenges - Is B2B creative production a bottleneck?
Questions to Ask
- ?What is our annual contract value and sales cycle length?
- ?Do we have a defined ICP and target account list?
- ?What is our monthly advertising budget?
- ?Which CRM do we use and how important is integration?
- ?Are we ready for ABM or starting with demand generation?
- ?Who creates our B2B advertising creative?
Frequently Asked Questions
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