9 Best Ad Tools for SaaS in 2026
The strategic guide to ad tools that help SaaS companies acquire customers profitably. From demand generation to product-led growth, find tools that drive qualified pipeline.
Try AI-powered marketingKey Takeaways
- HubSpot Ads (#1) provides the CRM-connected advertising that SaaS needs - see which ads drive pipeline and revenue, not just leads.
- Benly (#2) helps SaaS marketers understand competitor creative and generate effective ads without a full creative team.
- LinkedIn Ads are essential for B2B SaaS targeting specific professional audiences - no other platform matches this precision.
- Google Ads captures high-intent searchers actively looking for your solution category - predictable and scalable pipeline.
- Attribution matters: tools like Dreamdata connect ads to revenue across complex B2B buying journeys.
SaaS advertising requires a different playbook than e-commerce. Longer sales cycles, higher LTVs, and complex buyer journeys mean the tools that work for impulse purchases fail for software. The right stack optimizes for pipeline quality, not just volume.
We evaluated ad tools specifically for SaaS realities: demo-driven sales cycles, product-led growth funnels, B2B audience targeting, and the need to track pipeline value rather than just conversions. This guide covers the 9 best ad tools for SaaS - whether you are running product-led growth or enterprise sales motions.
Our methodology: We tested each tool across SaaS-specific criteria: B2B targeting capabilities, CRM integration depth, demo and trial tracking, pipeline attribution, and fit for different SaaS motions (PLG vs. sales-led). Ratings reflect feedback from 60+ SaaS marketing leaders across seed to Series C companies.
Quick Comparison
← Scroll to see more →
| # | Tool | Best For | Price | Rating |
|---|---|---|---|---|
| 1 | HubSpot Ads | CRM-Connected Ads | $20/mo | 4.4 |
| 2 |  Benly | AI Creative Intelligence | $99/mo | |
| 3 | LinkedIn Ads | B2B Targeting | Pay for ads | |
| 4 | Google Ads | High-Intent Search | Pay for ads | |
| 5 | Metadata.io | ABM Advertising | Custom | 4.3 |
| 6 | Clearbit | B2B Data Enrichment | Custom | 4.2 |
| 7 | Drift | Conversational Marketing | $2,500/mo | 4.1 |
| 8 | Chili Piper | Demo Scheduling | $150/mo | 4.3 |
| 9 | Dreamdata | B2B Attribution | $999/mo | 4.2 |
Detailed Reviews
HubSpot Ads
Best for CRM-Connected Ads
$20/mo (Marketing Hub)
HubSpot Ads connects your advertising directly to your CRM, enabling you to track not just conversions but actual pipeline and revenue from each campaign. Build audiences from CRM segments, sync conversions back to ad platforms, and finally see which ads drive customers, not just leads. For SaaS companies already on HubSpot, this integration is transformative.
Key Features
- CRM-based audience building
- Offline conversion tracking
- Pipeline and revenue attribution
- Automated lead sync to CRM
- Cross-platform ad management
- Lifecycle stage reporting
Benly
Our PickBest for AI Creative Intelligence
$99/mo
Benly helps SaaS companies understand what ad creative resonates in their space. Its AI analyzes competitor campaigns across platforms, identifies winning patterns for software products, and helps generate variations that perform. For SaaS marketers struggling to produce effective creative without an in-house team, Benly provides the intelligence to compete.
Key Features
- AI-powered SaaS ad analysis
- Competitor creative intelligence
- Ad variation generation
- Multi-platform coverage
- Performance pattern recognition
- Software-focused creative insights
LinkedIn Ads
Best for B2B Targeting
Pay for ads (min $10/day)
LinkedIn Ads provides targeting precision no other platform can match for B2B SaaS. Target by job title, company size, industry, seniority, and skills. While CPMs are higher than other platforms, the ability to reach exact buyer personas makes LinkedIn essential for enterprise SaaS and sales-led motions.
Key Features
- Professional targeting (title, company, seniority)
- Account targeting for ABM
- Lead gen forms with auto-fill
- Company engagement reporting
- Retargeting website visitors
- Conversation ads and InMail
Google Ads
Best for High-Intent Search
Pay for ads
Google Ads captures SaaS buyers at their highest intent moments - when they search for solutions to problems your product solves. Bottom-funnel keywords like 'best project management software' deliver qualified prospects ready to evaluate. For SaaS with clear search demand, Google Ads provides predictable, scalable pipeline.
Key Features
- Search ads for bottom-funnel keywords
- Performance Max campaigns
- Remarketing across Google network
- Conversion tracking and optimization
- Competitor keyword targeting
- YouTube video ads
Metadata.io
Best for ABM Advertising
Custom pricing
Metadata.io automates B2B advertising with account-based targeting across LinkedIn, Facebook, and display. It matches your target account list to ad audiences, runs experiments automatically, and focuses budget on accounts most likely to convert. For enterprise SaaS running ABM programs, Metadata provides the advertising infrastructure.
Key Features
- Account-based audience matching
- Automated experimentation
- Cross-platform campaign management
- Intent data integration
- CRM integration for attribution
- Budget optimization by account
Clearbit
Best for B2B Data Enrichment
Custom pricing
Clearbit enriches your advertising with B2B data, enabling precise targeting even on platforms without native B2B targeting. Identify website visitors, enrich leads in real-time, and build lookalike audiences from your best customers. For SaaS companies wanting B2B precision beyond LinkedIn, Clearbit unlocks new possibilities.
Key Features
- Website visitor identification
- Lead enrichment with firmographic data
- Advertising audience enrichment
- Company and contact data API
- CRM integration
- Form shortening with data fill
Drift
Best for Conversational Marketing
$2,500/mo
Drift turns your website into a conversion machine with conversational marketing. Chatbots qualify visitors, route hot leads to sales instantly, and book meetings without forms. For SaaS companies where demo speed matters, Drift captures demand that traditional forms lose.
Key Features
- AI-powered chatbots
- Real-time visitor routing to sales
- Meeting scheduling integration
- Lead qualification logic
- ABM website personalization
- Video messaging
Chili Piper
Best for Demo Scheduling
$150/mo per user
Chili Piper accelerates demo booking by letting qualified leads schedule meetings instantly. No back-and-forth emails, no waiting for SDR follow-up. When ads drive qualified visitors, Chili Piper ensures they convert before losing interest. The speed-to-lead improvement directly impacts ad ROI.
Key Features
- One-click meeting scheduling
- Lead qualification and routing
- Calendar integration
- Form and CRM integration
- Round-robin and territory routing
- No-show reduction features
Dreamdata
Best for B2B Attribution
$999/mo
Dreamdata provides B2B-specific revenue attribution that tracks the entire journey from first touch to closed-won. Unlike consumer attribution tools, it understands account-level journeys, long sales cycles, and multi-touch complexity. For SaaS companies wanting to know which ads actually drive revenue, Dreamdata provides clarity.
Key Features
- Account-level journey tracking
- Revenue attribution to ads
- Multi-touch attribution models
- CRM integration
- Pipeline velocity reporting
- Content attribution
How to Choose the Right Tool
Key Criteria
- 1Sales motion fit - Does it support PLG, sales-led, or hybrid motions?
- 2B2B targeting - Can it reach your specific buyer personas effectively?
- 3CRM integration - Does it connect ads to pipeline and revenue?
- 4Stage appropriateness - Is it designed for your company stage and budget?
- 5Full-funnel coverage - Does it work for awareness, consideration, and conversion?
- 6Attribution clarity - Can it show which ads drive qualified pipeline?
Questions to Ask
- ?Is our go-to-market product-led, sales-led, or hybrid?
- ?Who are our target buyers and where do they spend time online?
- ?What is our current marketing budget and average deal size?
- ?How long is our typical sales cycle?
- ?What CRM do we use and how critical is integration?
- ?What is our biggest gap: demand generation, conversion, or attribution?
Frequently Asked Questions
Ready to optimize your ads?
Join 500+ agencies using Benly to save 15+ hours per week on reporting.
