Connect Google Analytics 4
Unify your website data with ad performance. Get the full picture from click to conversion.
Google Analytics 4
Trusted by modern growth teams
Connect your Google Analytics 4 property to Benly and unlock full-funnel visibility across all your marketing efforts. Combine website behavior data with ad performance from Meta, TikTok, and Google Ads. Ask natural language questions about conversions, traffic sources, and user journeys—all in one place. One connection gives you the complete picture from ad click to website conversion.
What gets synced
We pull granular data to give you complete visibility.
Traffic & Acquisition
Sessions, users, new users, traffic sources, and acquisition channels across all your marketing touchpoints
Conversion Events
All configured conversion events, goals, and e-commerce transactions with associated values and metrics
User Behavior
Engagement metrics, pages per session, average session duration, bounce rates, and user flow data
Historical Data
Access to 2 years of past analytics data for trend analysis and year-over-year comparisons
E-commerce Data
Revenue, transactions, average order value, product performance, and purchase funnels
Campaign UTM Data
UTM parameters (source, medium, campaign) to track marketing performance from all your channels
Connect Google Analytics 4
in 30 seconds
Click "Connect Google Analytics 4"
Open your Benly workspace and navigate to Integrations. Click the Google Analytics 4 connector.
Authorize read-only access
Log in with your Google account and authorize Benly to access your GA4 property. We only request read permissions.
Data syncs automatically
Your traffic, conversions, and behavior data sync immediately. We refresh data 4 times daily.
Unlock platform-specific insights
Which ad platform drives the highest converting traffic?
Google Ads leads with 3.2% CVR.
Full-Funnel Analysis
Combine GA4 data with Meta, TikTok, and Google Ads to see which campaigns drive actual website conversions—not just clicks.
Conversion Path Insights
Analyze user journeys from first touch to conversion. Identify which channels and campaigns contribute most to revenue.
Cross-Platform Attribution
Compare conversion data from GA4 with ad platform reporting. Identify discrepancies and understand true campaign performance.
Supercharged by Benly
Copilot AI
Ask questions about your GA4 data in plain English. Combine with ad data for full-funnel insights.
Smart Reports
Build automated dashboards with GA4 metrics alongside ad performance. Share live reports with stakeholders.
Cross-Platform Intelligence
Combine GA4 conversions with Meta, TikTok, and Google Ads data. See the complete picture from impression to purchase.
Unified Reporting
One source of truth for all your marketing data. No more switching between GA4 and ad platforms to get answers.
Your data is safe
Read-only OAuth access
We never modify your GA4 property or settings. You stay in control.
SOC 2 compliant
Enterprise-grade data encryption in transit and at rest.
Disconnect anytime
Remove integration from Settings with one click. Data is wiped instantly.
Zero data sharing
We never share your data with third parties or Google.
Frequently Asked Questions
Ready to connect Google Analytics 4?
Unify your website data with ad performance for complete full-funnel visibility.