Build a custom account dashboard
Create a Meta, TikTok, or Google Ads report, select the connected account, then combine KPI cards, trend charts, breakdown charts, tables, and heatmaps around the metrics your team reviews every week.
Performance reporting
Reporting in Benly
Build performance and creative reports for Meta, TikTok, and Google Ads with the exact KPI cards, charts, tables, heatmaps, and launch views your team needs.
Summary
The workflow at a glance
Reporting is Benly's workspace for turning connected ad-account data into dashboards a team can actually use. It covers custom performance reports for Meta, TikTok, and Google Ads, plus creative analytics, comparative analysis, and launch analysis workflows. A team can create a report from scratch, choose the provider, pick the account, set the date range, add KPI cards, time-series charts, breakdown charts, tables, or heatmaps, and keep the report saved with its filters, account, attribution window, comparison mode, and block layout.
- 01Create a provider-specific report for Meta, TikTok, or Google Ads, then attach the right connected ad account and date range.
- 02Build the dashboard block by block with KPI cards, line or area trends, breakdown charts, data tables, and heatmaps.
- 03Filter by campaigns, ad sets, ad groups, or ads, compare against previous periods, and keep account currency and attribution settings aligned.
- 04Open creative analytics, comparative analysis, or launch analysis when the question is about which ads, groups, or new launches are actually working.
01 / Workflow
What Reporting does
Reporting gives performance teams a flexible report builder instead of a fixed dashboard. The main reporting page lists every saved report, project, template, and specialized creative report in the workspace. From there, a user can create a new Meta, TikTok, or Google Ads report, duplicate reports across workspaces, organize reports into projects, or start from workflows such as Creative Analytics, Comparative Analysis, and Launch Analysis. Inside a report, the team selects an ad account, date range, comparison mode, and optional entity filters, then adds the exact blocks needed for the review.
- Create standard reports from a provider picker for Meta, TikTok, or Google Ads.
- Add report blocks for KPI cards, time-series charts, breakdown charts, data tables, and heatmaps.
- Keep saved report settings tied to account, date range, attribution window, comparison mode, and entity filters.
- Manage reports with search, projects, templates, duplicate actions, cross-workspace duplication, bulk selection, rename, move, and delete controls.
02 / Workflow
From metrics to diagnosis
Each block is connected to provider-specific reporting endpoints, not static screenshots. KPI blocks fetch multiple metrics in one batch, trend blocks show time-series movement, breakdown blocks compare dimensions, table blocks expose campaign or ad-level rows, and heatmaps surface timing or audience patterns. The editor also keeps the practical reporting controls close to the data: account selector, date picker, comparison mode, campaign/ad set/ad filters, account currency, and Meta attribution windows when relevant.
- Use KPI groups for executive scorecards such as spend, ROAS, CTR, CPC, CPA, purchases, and revenue.
- Use time-series and breakdown charts to see when performance moved and which dimensions explain the change.
- Use tables when the team needs sortable evidence at campaign, ad set, ad group, or ad level.
- Use entity filters to isolate the campaigns, ad sets, ad groups, or ads behind a specific performance issue.
Use cases
Where teams use it
Each use case starts from a real marketing question and ends with reusable context the team can bring into the next review, test, or brief.
Understand where performance fails
Filter the report to specific campaigns, ad sets, ad groups, or ads, compare against previous periods, and use tables or charts to separate account-level movement from the exact entities causing the issue.
Report creative performance
Open Creative Analytics when the question is not just what changed, but which creatives, formats, hooks, or ads are driving spend, clicks, conversions, ROAS, fatigue, or losses.
Find new launch winners
Use Launch Analysis for Meta or TikTok launches to count launched, scaled, and winning creatives against your own goal metric and spend threshold, then inspect the weekly groups behind those counts.
03 / Workflow
Creative and launch reporting
Reporting also includes specialized creative workflows for questions that a normal KPI dashboard cannot answer well. Creative Analytics reviews ad creative performance across providers with media, metrics, filters, and detail views. Comparative Analysis lets a team compare groups of ads by aggregated metrics. Launch Analysis focuses on recently launched creatives, classifies launched, scaled, winning, and won ads against a configurable goal, and groups results by launch week. Launch Analysis is built for Meta and TikTok creative launches, while the broader report builder and creative analytics system also support Google Ads reporting.
- Creative Analytics connects thumbnails, media, campaign context, metrics, filters, and creative detail modals in one report.
- Comparative Analysis compares defined creative groups instead of forcing the team to infer group performance manually.
- Launch Analysis uses goal metric, operator, threshold, spend floor, launch date range, filters, and weekly grouping to spot new winners.
- Specialized reports save their settings and appear alongside standard reports on the Reporting home page.
04 / Workflow
Why it matters
Performance reporting breaks down when the team has to choose between rigid dashboards and scattered exports. A media buyer needs exact metrics and entity filters. A creative strategist needs ad-level media and launch evidence. A founder or client needs a clear view of where the account is failing and what deserves attention next. Reporting keeps those jobs in one workspace: custom dashboards for pure metrics, creative reports for ad-level learning, and launch views for finding new winners before the next review becomes guesswork.
FAQ
Frequently asked questions
Practical answers for teams comparing workflows, validating product fit, or deciding how this feature should sit inside their operating rhythm.
What is Reporting in Benly?
Reporting is Benly's workspace for saved performance and creative reports. It includes a report listing page, project organization, templates, standard provider-specific dashboards, and specialized creative report workflows. In a standard report, users choose Meta, TikTok, or Google Ads, select a connected ad account, set the date range, and build the dashboard from blocks such as KPI cards, time-series charts, breakdown charts, tables, and heatmaps. The goal is to give teams a report that matches the review they are actually running instead of forcing every account into the same static layout.
Which ad platforms does Reporting support?
The main report builder supports Meta, TikTok, and Google Ads through provider-specific reporting endpoints and catalogs. That means the same report experience can use the right provider route for KPIs, time-series data, breakdowns, tables, heatmaps, creative analytics, account currency, entity trees, and token health checks. Some specialized workflows have narrower coverage: Launch Analysis is currently aimed at Meta and TikTok creative launches, while standard dashboard reporting and creative analytics also include Google Ads support.
Can I build my own dashboard layout?
Yes. A standard Reporting dashboard is built block by block. The available block types include KPI Cards, Line Chart, Bar Chart, Data Table, and Heatmap. Each block has its own configuration, so a team can decide which metrics to show, which entity level or breakdown to use, whether to show a trend or table, and how the report should be ordered. Blocks can be added, edited, renamed, moved, and removed, which makes the report useful for weekly account reviews, client reporting, internal diagnosis, or one-off investigations.
How does Reporting help diagnose account problems?
Reporting is useful because it keeps the controls that explain performance close to the metrics. A user can change the date range, compare against a previous period or previous year, select the ad account, filter to campaigns, ad sets, ad groups, or ads, and inspect the same question through KPI cards, charts, tables, and heatmaps. That makes it easier to answer practical questions such as where spend increased, which campaigns lost efficiency, which ads are pulling down ROAS, or whether the problem is broad account movement or a specific group of entities.
What are Creative Analytics and Comparative Analysis?
Creative Analytics is the Reporting workflow for ad-level creative performance. It brings creative media, thumbnails, metrics, filters, tables, charts, and detail views into one report so teams can inspect which ads are driving or hurting results. Comparative Analysis is for grouping ads and comparing those groups by aggregated metrics, which is useful when a team wants to compare creative concepts, formats, angles, audiences, or naming-convention groups without manually rebuilding the same spreadsheet every review.
What does Launch Analysis do?
Launch Analysis helps teams review recently launched creatives. The workflow looks at ads launched during a selected period, applies filters, groups results by launch week, and classifies creatives as launched, scaled, winning, or won based on a configurable goal metric, comparison operator, goal value, and minimum spend threshold. This is useful for creative and media teams that want to know which new ads deserve attention, which ones reached meaningful spend, and which winners should be scaled or studied further.
Can reports be organized and shared across workspaces?
Reporting includes operational controls for managing a larger report library. Teams can search reports, organize them into projects with colors and icons, rename reports inline, duplicate reports, move reports between projects, bulk-select reports, and duplicate selected reports to one or more workspaces. This matters for agencies and multi-brand teams because the reporting workflow is not only about creating one dashboard; it is also about keeping recurring reviews easy to find, copy, and reuse across accounts or workspaces.