Major Update: AI agents can now operate across Benly
Benly's AI agents can now handle most day-to-day platform actions, from reporting analysis and Ad Spy navigation to Creative Studio workflow creation and permitted admin tasks.
Summary
Benly now includes AI agents that can operate across Reporting, Creative Studio, Ad Spy, Brand X-Ray, and the global Copilot experience. These agents are designed to handle roughly 90% of the actions a user can perform manually, including navigating pages, applying filters, building views, creating Creative Studio workflows, generating share links, saving views, explaining analysis context, and assisting with permitted workspace or data-source administration.
AI agents now operate across Reporting, Creative Studio, Ad Spy, Brand X-Ray, and the global Copilot page.
The agents can navigate, filter, build views, create workflows, save or share views, and trigger permitted operational actions.
Brand X-Ray now includes date ranges, exports, creative pattern analysis, dimension cuts, and funnel/style distribution views.
Ad Spy search now shows follower and country signals directly in Meta search results.
AI agents across the product
This release moves Benly from analysis assistance to operational assistance. The agents do not only explain what is on screen. They can understand intent, apply the relevant product context, navigate the platform, build the right view, and execute actions when the user has the required permissions.
Creative Studio
A Creative Studio agent that builds workflows from prompts
Creative Studio now includes an agent that can translate plain-language prompts into working creative workflows. Instead of learning the workflow builder first, users can describe what they want and receive the structure they need.
- Creates workflow steps automatically from user intent.
- Helps new users start without understanding every Studio building block.
- Turns creative production requests into repeatable workflow structures.
Brand X-Ray upgrades
Brand X-Ray now gives teams more control over reporting periods and a deeper view of the creative patterns behind a brand's market presence. The update adds export options and new visual layers that make it easier to turn competitive analysis into decisions.
Creative patterns
Interactive creative pattern analysis
A new Creative Pattern area shows how brand and creative signals move through the funnel. The featured funnel view makes the relationship between themes, formats, angles, and funnel stages visible at a glance, while the surrounding controls keep the analysis tied to the selected reporting range.
- Explore creative patterns with an interactive funnel.
- See how creative signatures connect to funnel stages.
- Use the selected date range as supporting context for the same pattern read.
Dimension cuts
Dimension cuts help teams isolate which creative traits are shaping the pattern
Dimension cuts turn the funnel into a more actionable diagnostic view. Teams can break the pattern down by creative attributes, compare which dimensions appear most often, and identify the traits that deserve a deeper creative review.
- Separate the funnel analysis by creative dimension.
- Identify which traits explain the strongest pattern shifts.
- Use the cut to decide what should be replicated, challenged, or tested next.
A rebuilt Ad Spy agent that can search, navigate, fetch, save, and share
Ad Spy now has a conversation-first agent that can turn a request into a filtered view, fetch missing brands, use keyword search directly, and preserve the result as a saved or shared view.
Ad Spy agent
Search, navigation, fetch, save, and share from chat
The Ad Spy agent has been redesigned around natural conversation. Users can ask for a brand, format, quality threshold, creative style, or keyword, and the agent can route them to the right filtered view. When the brand is not available yet, it can propose fetching it directly.
- Understands requests such as excellent Peugeot video ads and opens the filtered view.
- Offers to fetch unavailable brands instead of leaving users at a dead end.
- Uses the search engine for UGC, brand, and keyword exploration such as lipstick or glass.
- Can create share links and save the current view for future use.
Reporting agent
Reporting Copilot now understands the report context a team is already looking at and turns analysis into clear creative or media-buying next steps.
Reporting
A reporting agent that works from the exact page context
Reporting Copilot can now interpret the report, account, time range, and visible breakdowns the user is already working with. It can cross-check performance, explain what changed, validate a point of view, and translate analysis into creative or media-buying next steps.
- Answers questions using the current report context by default.
- Can expand the scope when the user asks for a broader comparison.
- Connects metrics, creative signals, and next-step recommendations in one workflow.
Global Copilot and admin actions
The global Copilot page now helps teams understand workflows, answer usage and billing questions, and start permission-aware workspace operations.
Global Copilot
Operational help, workspace actions, and usage answers from Copilot
The global Copilot page can now help users understand Benly workflows, answer AI usage and billing questions, and handle permitted workspace operations. Admin-like actions remain permission-aware, so the agent only helps when the user has the right access.
- Adds help cards that explain common Benly workflows.
- Supports permitted actions such as inviting users, creating workspaces, or connecting data sources.
- Answers usage, AI cost, and billing questions from the Copilot experience.
Ad Spy search improvements
Ad Spy search now provides more context before users open a result. Meta search results include follower and country signals, helping teams choose the right brand or market faster.
Search
Follower and country signals in Meta search
Search results now display additional brand context directly in the result list. This helps users distinguish similar brands, prioritize relevant markets, and understand brand scale before launching a deeper Ad Spy exploration.
- See follower counts directly in search results.
- Identify country availability before opening a result.
- Use the extra context to choose cleaner starting points for analysis.
Try the new agent workflows
Let Benly handle the operational work around your creative and media data.
Ask Copilot to navigate, filter, explain, save, share, build workflows, or assist with permitted workspace actions. The goal is simple: spend less time operating the platform and more time making better marketing decisions.
Want deeper workflow guidance? Explore Benly guides and product pages.
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