Ad Creative Benchmarks
A growing library of creative intelligence reports, refreshed every quarter from the Meta Ad Library. Pick an edition to explore what winning ads are made of, and which builds last.
Creative Genome
How winning ads are actually built
An interactive map of the attributes behind winning creatives. Explore UGC, POV, Talking Head, Problem-Solution and 100+ AI-detected building blocks, sized by usage and ranked by how long they last in market.
2.3M
Ads analyzed
18
Industries
24
Attribute dimensions
23d
Median lifespan
Ad Creative Benchmarks
Format, hooks, lifespan and survival
The foundational report: creative lifespan, format mix, hook types, asset styles and survival curves across 17 industries, drawn from over a million ads on the Meta Ad Library.
1.1M
Ads analyzed
17
Industries
1.6K
Brands tracked
22d
Median lifespan
New editions are published every quarter. Benly builds these from public Meta Ad Library data enriched with AI-powered creative analysis.