Quick verdict: Triple Whale is the Shopify analytics specialist with deep e-commerce integrations. Benly is the creative intelligence platform with analytics as part of a broader workflow. Your choice depends on whether you prioritize Shopify-specific insights or integrated creative optimization.
Quick Comparison
| Feature | Benly | Triple Whale |
|---|---|---|
| Cross-platform attribution | Strong | Excellent |
| Shopify integration | Standard | Deep (LTV, profit, cohorts) |
| Ad spy database | 50M+ ads | Not available |
| AI creative generation | 100+ variations | Not available |
| Creative analytics | Deep pattern analysis | Basic reporting |
| AI assistant | Natural language queries | Sonar (reporting focus) |
| Starting price | $99/month | $129/month |
Company Background
Triple Whale
Founded in 2021, Triple Whale quickly became the go-to analytics platform for Shopify brands frustrated with platform-native attribution. The Triple Pixel provides first-party tracking that maintains accuracy as third-party cookies disappear. Triple Whale has raised significant funding and serves thousands of e-commerce brands.
Benly
Benly launched as an AI-native marketing platform combining analytics, ad intelligence, and creative generation. Rather than focusing on one capability, Benly connects insights across the marketing workflow—from competitor research to creative production to performance measurement.
Attribution and Tracking
Triple Whale
Triple Whale's Triple Pixel is its core technology—a first-party tracking solution that provides accurate attribution as browser privacy increases. The pixel tracks customer journeys across sessions and devices, then attributes conversions using multiple models.
For Shopify stores, Triple Whale adds profit tracking, cohort LTV analysis, and COGS integration that connects marketing performance to actual profitability.
Benly
Benly offers cross-platform attribution connecting Meta, TikTok, and Google data. While not Shopify-specialized like Triple Whale, attribution capabilities are solid for understanding channel performance. The advantage is that attribution data connects directly to creative analytics and AI-powered recommendations.
Creative Intelligence
Triple Whale
Triple Whale shows which creative performed best but treats creative as a reporting dimension rather than a primary focus. You can see that Creative A outperformed Creative B, but not why or what patterns to apply going forward.
Benly
Creative intelligence is core to Benly. Beyond performance data, the platform identifies patterns in winning creative—hook types, visual elements, messaging angles. This connects to a 50M+ ad database for inspiration and AI generation for producing variations of winning concepts.
AI Capabilities
Triple Whale
Triple Whale offers Sonar, an AI assistant for querying data. Useful for getting quick answers about performance, but primarily focused on reporting rather than actionable recommendations.
Benly
Benly's AI works across analytics, ad discovery, and creative generation. Ask "why is CPA up this week?" and get analysis with recommendations. Ask to generate creative variations based on top performers. The AI connects insights to action.
Pricing Comparison
| Tier | Benly | Triple Whale |
|---|---|---|
| Entry | $99/month | $129/month |
| Growth | $249/month | $279/month |
| Scale/Pro | $499/month | $449+/month |
At entry level, Benly is $30/month cheaper while including features (ad spy, creative generation) that would require additional subscriptions with Triple Whale.
Who Should Choose Triple Whale
- Shopify-native brands who need deep integration with profit margins, LTV predictions, and cohort analysis
- Finance-focused teams who prioritize unit economics and profitability metrics over creative insights
- Brands satisfied with current creative tools who only need better attribution
- Established e-commerce operations who have built processes around Triple Whale
Who Should Choose Benly
- Teams who produce creative at scale and want performance insights connected to creative generation
- Brands on multiple platforms who need platform-agnostic analytics not tied to Shopify
- Teams currently using multiple tools for analytics, ad spy, and creative who want consolidation
- Growth teams focused on creative optimization as a primary lever
Final Verdict
Triple Whale is excellent at what it does—Shopify-focused attribution and financial analytics. If that's precisely what you need, it remains a solid choice.
Benly offers a different value proposition: integrated creative intelligence where analytics, ad discovery, and generation work together. For teams where creative optimization is as important as attribution accuracy, Benly provides more actionable insights.
The best evaluation: try both with your actual data and see which surfaces insights you act on.
