7 Best Ad Tools for Real Estate in 2026
The essential guide to ad tools that help real estate professionals generate buyer and seller leads. From lead gen platforms to AI creative tools, find what drives closings.
Try AI-powered marketingKey Takeaways
- BoomTown (#1) provides the complete lead gen to close system for serious teams and top producers - expensive but comprehensive.
- Benly (#2) helps agents understand what advertising works in their market and create effective ads without marketing expertise.
- Follow-up systems matter as much as lead generation - the best leads in the world are worthless without response within minutes.
- Match your investment to your production: new agents need fundamentals, not expensive lead gen platforms.
- Track cost per closing, not cost per lead - this is the metric that determines whether marketing is actually profitable.
Real estate marketing has transformed. The agents and brokerages winning today combine digital advertising with CRM automation and AI-powered follow-up. The right tools turn ad spend into closed transactions, not just leads that go cold.
We evaluated ad tools specifically for real estate: lead generation capabilities, MLS integration, CRM with nurturing automation, and the unique needs of agents marketing listings and their personal brand. This guide covers the 7 best ad tools for real estate - whether you are a solo agent or a large brokerage.
Our methodology: We tested each tool focusing on real estate needs: lead quality and volume, CRM and nurturing capabilities, listing marketing features, and ROI for agents at different production levels. Ratings reflect feedback from 60+ real estate professionals.
Quick Comparison
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| # | Tool | Best For | Price | Rating |
|---|---|---|---|---|
| 1 | BoomTown | Lead Gen Platform | $1,000/mo | 4.4 |
| 2 |  Benly | AI Creative Intelligence | $99/mo | |
| 3 | Ylopo | AI + Lead Gen | $695/mo | 4.3 |
| 4 | Zillow Premier Agent | Buyer Leads | Varies by ZIP | 4.0 |
| 5 | Follow Up Boss | Real Estate CRM | $69/mo | |
| 6 | Curaytor | Full-Service Marketing | $1,500/mo | 4.2 |
| 7 | Adwerx | Listing Retargeting | $99/mo | 4.1 |
Detailed Reviews
BoomTown
Best for Lead Gen Platform
$1,000/mo
BoomTown provides an all-in-one real estate marketing platform: IDX website, lead generation ads, and CRM with automated nurturing. It is designed for agents and teams serious about digital lead generation, with predictive analytics helping prioritize which leads to focus on. For real estate professionals wanting a complete system, BoomTown delivers.
Key Features
- IDX website with lead capture
- PPC lead generation management
- CRM with AI lead scoring
- Automated nurturing sequences
- Team lead routing
- Performance analytics
Benly
Our PickBest for AI Creative Intelligence
$99/mo
Benly helps real estate agents understand what advertising works in their market. Its AI analyzes competitor real estate ads, identifies patterns in effective listing and agent brand campaigns, and helps generate professional ad variations. For agents without marketing expertise, Benly provides the intelligence to create ads that compete.
Key Features
- AI-powered real estate ad analysis
- Competitor ad intelligence
- Ad variation generation
- Multi-platform coverage
- Listing ad templates
- Agent brand creative support
Ylopo
Best for AI + Lead Gen
$695/mo
Ylopo combines AI-powered digital advertising with lead nurturing via text and email. Its strength is generating leads through Facebook and Google while using AI (Raiya) to engage them automatically via conversational text. For tech-forward agents who understand lead nurturing matters as much as lead generation, Ylopo provides the system.
Key Features
- AI-powered digital advertising
- Raiya AI text assistant
- Dynamic listing ads
- IDX home search
- CRM integration
- Behavioral remarketing
Zillow Premier Agent
Best for Buyer Leads
Varies by ZIP code
Zillow Premier Agent connects you with active buyers searching on Zillow. In many markets, Zillow has the highest buyer intent - people actively looking at homes. The leads are shared among Premier Agents in your ZIP codes, so speed and follow-up matter enormously. For buyer-focused agents in active Zillow markets, it remains a significant lead source.
Key Features
- Buyer leads from Zillow searches
- Listing exposure on Zillow
- Agent profile and reviews
- Lead phone alerts
- CRM for lead management
- Performance reporting
Follow Up Boss
Best for Real Estate CRM
$69/mo
Follow Up Boss is the purpose-built CRM for real estate lead management. It integrates with virtually every real estate lead source, automates follow-up sequences, and helps agents and teams never let a lead slip through the cracks. For real estate professionals using multiple lead sources, Follow Up Boss provides the centralized system.
Key Features
- Real estate-specific CRM
- 300+ lead source integrations
- Action plans and automation
- Team lead distribution
- Calling and texting
- Pipeline tracking
Curaytor
Best for Full-Service Marketing
$1,500/mo
Curaytor provides done-for-you real estate marketing: they create the content, run the ads, and optimize campaigns. For successful agents and teams who want marketing handled without building internal capabilities, Curaytor provides the execution. It is expensive but removes the marketing burden entirely.
Key Features
- Done-for-you advertising
- Content creation
- Social media management
- Website and landing pages
- Strategic coaching
- Performance reporting
Adwerx
Best for Listing Retargeting
$99/mo
Adwerx specializes in retargeting ads that follow potential buyers after they view your listings. It is simpler than full lead gen platforms but effective for listing promotion and agent branding. For agents wanting to stay top-of-mind without complex systems, Adwerx provides accessible digital advertising.
Key Features
- Listing retargeting ads
- Agent branding campaigns
- Automated from MLS
- Display and social ads
- Simple setup
- Reporting dashboard
How to Choose the Right Tool
Key Criteria
- 1Production level - Are you a new agent, established producer, or team?
- 2Budget reality - What can you sustain monthly including ad spend?
- 3DIY vs. done-for-you - Do you want to run marketing or have it handled?
- 4Lead sources - Do you need new lead sources or better nurturing of existing?
- 5Focus - Are you buyer-focused, listing-focused, or both?
- 6Tech comfort - How comfortable are you with marketing technology?
Questions to Ask
- ?What is my annual GCI and sustainable marketing budget?
- ?Do I struggle more with lead generation or lead conversion?
- ?Do I have time to manage marketing or need done-for-you?
- ?What lead sources am I currently using?
- ?Is my business buyer-focused, seller-focused, or balanced?
- ?How tech-savvy am I with marketing tools?
Frequently Asked Questions
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